In the world of business branding, commercial signage is like the shopfront’s smile. A welcoming, well-crafted sign can transform a bland facade into an alluring entrance that beckons customers like a pot of gold at the end of a rainbow. But what if your signage has lost its sparkle, faded like an old photograph, or just doesn’t reflect your brand’s vitality anymore? Fret not, for we’re about to embark on a journey of transformation, turning dull signage into dazzling statements.
Reviving Your Brand’s Image
Imagine your brand as a classic car, a well-loved vintage. You’d want your signage to also reflect the style and aesthetic appeal of your car, wouldn’t you? So, let’s ride along on the journey to revamp your commercial signage and branding by using the following tips:
- A Fresh Coat Of Colour
Colours increase the brand recognition by up to 80%. Think of your signage as a canvas waiting for a masterpiece. Repainting it with a better colour scheme can make your branding unforgettable. Like a glowing and rising sun, a bright and contemporary palette can make your signage stand out in the sea of monotony. Just as a fresh coat of paint rejuvenates a room, it can revitalise your brand’s image.
- Typography Transformation
Typography isn’t just letters; it’s the handwriting of your brand. Changing font and style can be like trading an old ink pen for a sleek fountain pen. To put it simply, it elevates your message and perception immensely. Typography instantly paints a picture of your brand’s personality in the customers’ minds.
- Lighting Magic
Now, think of your signage as a star in the night sky. Appropriate lighting can make it shine brighter than the rest. Like the hopeful glow at the end of a tunnel, good lighting welcomes and guides attention. Illuminate your commercial signage with fresh lights and watch your branding sparkle even in the darkness.
- Size Matters
Think of your signage as a character in a play. Is it playing its role with confidence, or is it a shy wallflower? When it comes to signage, size does matter. Enlarge or shrink your signage elements to make them work in harmony with your brand’s narrative. It’s like adjusting the volume to the perfect level at a concert.
- Material Makeover
The material of your signage is its outfit. So check if it is dressed appropriately to greet your customers. Metal, wood, plastic – each has its own character. Choosing suitable material is similar to selecting the right dress code for a party. Simply put, your material delivers a message to your audience about your brand’s style.
- Consistency Is Key
Consistency across all your signage is like a memorable face your customers can rely on. Whether it’s your main entrance, a side banner, or wayfinding signage, maintaining a consistent look and feel reinforces your brand’s identity.
- Tell A Story
Turn your commercial signage into a storyteller, just like the cover of a book that entices a reader so much that they end up purchasing it. Use your signage to communicate your brand’s values, history, and value propositions.
- Professional Touch
Do not settle for mediocrity while getting your commercial signage designed. Always hire a professional who can fit every piece of the puzzle into the right place to make the picture clear. A professional touch is something that would make you stand out from the rest and ensure your branding persists in the customer’s mind.
Parting Words
Do not underestimate the capability of your commercial signage. It’s like a magnet – it can both attract and repel your customers, depending on your design. If you want to pull your customers in and grow the footfall at your place, update your signage with a fresh colour coat, transform the typography, change its lighting, adjust the size, use better material, maintain consistency, and tell a story with it. Remember, don’t just put up your signage and leave it there for the customers passing by. Turn it into a client magnet by using the shared tips and make your branding memorable.
