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HOTTEST NEW WELLNESS INGREDIENT FOR SUMMER 2024

Award-winning wellness brand Innermost hero’s Tremella aka “The Beauty Mushroom” as the must-have ingredient to supercharge your summer self-care routine.

As the temperatures rise (finally) and the days grow longer, health-conscious consumers are searching for the latest trends in wellness to supercharge their summer routines.

Leading the way this season is the Tremella mushroom, which is quickly emerging as the hottest new ingredient in the world of holistic health and wellness. Renowned for centuries in traditional Chinese medicine for its remarkable properties, Tremella – also dubbed as the “beauty mushroom” – is one of the hero ingredients found in The Wellness Blend by Innermost – a new health elixir containing arabica coffee beans and adaptogenic mushrooms.

Dubbed the “beauty mushroom” for its potential benefits for skin health, Tremella is poised to revolutionise summer self-care rituals. Its rise to prominence is attributed to its ability to nourish and hydrate the skin from within and its high content of polysaccharides, including beta-glucans, helps retain moisture, promoting a supple and radiant complexion.

“We’re thrilled to introduce The Wellness Blend to our existing line-up of market-leading health supplements,” said Shivraj Bassi, Founder and CEO of Innermost. “We’ve carefully curated a nourishing formula with science-backed ingredients to help people feel their best, support their immune systems and promote overall wellbeing. We know that an ‘inside-out’ approach to skincare is key when it comes to achieving glowing skin, and Tremella is a superb natural choice for achieving it”.

Shivraj was raised in a household where food was very much regarded as medicine and as such, has been dedicated to creating a brand that makes Ayurveda and its principals accessible and relevant in a really honest and transparent way.

Replacing your daily coffee with The Wellness Blend offers several benefits. While coffee can provide a quick boost of energy, it can also lead to crashes later on, leaving you feeling tired and unfocused. In contrast, the arabica coffee in The Wellness Blend provides a moderate amount of caffeine, which can increase focus and alertness without causing negative side effects, and the added mushrooms including Chaga (250mg), Tremella (250mg), Shiitake (250mg), Maitake (250mg), Reihi (250mg) and Cordyceps (250mg) offer health benefits that go beyond coffee alone.

Whether you’re a busy professional, athlete, or looking for a natural way to support your immune system and skin-health, The Wellness Blend is the ultimate health elixir that makes it easier for anyone to optimise their wellness and take control of their health.

The Wellness Blend is available to purchase for £34.95 from www.liveinnermost.com

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