When it comes to achieving a smooth, long-lasting makeup look, your skincare routine matters just as much as your technique.
Ariane Young, celebrity makeup artist for Strictly Come Dancing and ambassador for Witch Skincare, shares why regular masking could be your secret weapon for better skin — and better makeup.
🎭 Why Face Masks Are Essential for Flawless Makeup
“Having a consistent and regular skincare routine is crucial for flawless makeup application,” says Young. “Adding a face mask to your weekly regime is one of the easiest ways to elevate your skincare game.”
According to Young, a well-chosen face mask can:
- Refine skin texture
- Balance oil production
- Address specific skin concerns that affect makeup wear
- Improve overall radiance and smoothness
All of these factors play a major role in how your makeup sits — and how long it lasts throughout the day.
🧖♀️ The Best Type of Face Mask for Longer-Lasting Makeup
If you struggle with oily skin or find your foundation slipping off by lunchtime, Young recommends introducing clay masks into your skincare routine.
“Clay masks are fantastic for oily to combination and blemish-prone skin,” she explains. “They gently exfoliate dead skin cells, unclog pores, absorb excess oil, and help minimise blackheads and blemishes.”
A smoother, more balanced complexion provides the perfect canvas for makeup, allowing it to apply more evenly and stay put longer.
🌿 Ariane’s Pro Tip: Try the Witch Don’t Stress Face Mask
One of Young’s go-to products? The Witch Don’t Stress Face Mask.
“I like it because the witch hazel and blue clay work together to absorb excess oils and balance the skin,” she says. “If you’re noticing your foundation sliding off halfway through the day, regular use of a mask like this could make all the difference.”
Adding a targeted clay mask 1–2 times a week can be a simple, effective upgrade to your skincare routine — and your makeup results.
Final Word
Perfect makeup starts with perfect skin preparation. Regular face masking not only helps to control oil and texture issues but also enhances the look and longevity of your makeup. Follow Ariane Young’s advice and make masking a staple in your routine — your skin (and selfies) will thank you.
