In today’s startup-saturated world, it’s easy to spot companies chasing the next big thing. It’s much harder to find one actually living its values while scaling fast. That’s where Soft2Bet stands out—not just as an iGaming powerhouse, but as a brand genuinely shaped by the lifestyle philosophies of its leadership. Under the guidance of founder Uri Poliavich, the company has cultivated a culture that goes beyond KPIs and quarterly growth. It’s about ambition, yes—but also about balance, energy, and building something people actually enjoy being part of. Imagine that.
From Vision to Daily Operations
That balance shows up in unexpected places—morning Slack messages that start with a GIF, remote-friendly policies that actually make sense, and an office culture where ambition doesn’t cancel out breathing room. Soft2Bet isn’t just talking about wellness and flexibility—they’ve built it into the workflow. And it’s not just about feeling good either. In a recent Max Portelli interview, the Group CFO made it clear: integrity, compliance, and sustainability aren’t checkboxes—they’re part of the daily rhythm. Turns out, doing things the right way can be part of your culture and your competitive edge.
The Founder’s Footprint
Soft2Bet didn’t just stumble into its culture—it was built with intention. And a lot of that intention comes straight from the top. Uri Poliavich isn’t your stereotypical suit-and-tie executive. He’s the kind of founder who thinks about energy, not just efficiency. The kind who knows that success isn’t just about hitting targets—it’s about how the team feels while hitting them.
A Lifestyle-First Leadership Style
Uri Poliavich leads like someone who actually remembers what it’s like to be on the ground floor. His approach to leadership skips the old-school playbook. Uri doesn’t just hand down decisions—he talks, listens, and takes other viewpoints seriously. No mystery. Just good leadership.
From Wellness to Workspaces
From flexible work models to thoughtfully designed office spaces, Soft2Bet mirrors Uri’s belief in balance. This isn’t some nap-pod gimmick. It’s about creating an environment that supports energy, not drains it. Think natural light, calm zones, and room for creativity—mental, physical, and strategic.
Work Hard, But Don’t Forget to Live
While there’s no shortage of ambition within Soft2Bet’s teams, there’s also no guilt in logging off. Uri’s influence encourages boundaries, breathers, and even the occasional digital detox. The result? A team that stays sharp without burning out.
People-Driven Performance
Here’s the thing—Soft2Bet’s lifestyle-first approach isn’t just feel-good fluff. It works. When people are trusted, respected, and supported, they tend to show up with more than just their job description. They bring ideas. Energy. Loyalty.
Want proof? Here’s what Soft2Bet’s culture translates to in practice:
- Low turnover – because people actually want to stay
- High creativity – new projects aren’t just encouraged; they’re expected
- Cross-border collaboration – teams across countries, time zones, and playlists work in sync
- A reputation that attracts top talent – because good vibes travel fast
A Global Culture by Design
Soft2Bet doesn’t think in silos—and definitely not in single time zones. Soft2Bet isn’t just scattered across maps—it’s wired into a global rhythm. This isn’t your standard “remote-friendly” setup. It’s a blend of morning routines, cultural quirks, and fresh viewpoints all pointed in the same direction.
Soft2Bet isn’t in the business of cloning employees. Instead of stamping out a single way to work, the company taps into what makes each person unique. Celebrations aren’t just tolerated—they’re planned for. Different work styles? Not a bug. A feature.
