According to the Hilton’s 2025 trends report, 34% of UK travellers are making 2025 their year for a solo adventure. With social media feeds saturated with #honeymoon and #babymoon posts, a new travel trend is emerging: the ‘Me-Moon’.
The birth of the ‘Me-Moon’ sees 23% of UK travellers seeking to embrace their own ‘main character energy’ in 2025, unafraid to break away from the crowd.
The Hilton’s research, on travel trends for 2025, also revealed that 21% of solo travellers are looking to make new friends, while 12% are open to finding romance on their journey. This social aspect adds another layer to the me-moon experience, combining self-reflection with meaningful connections.
As we look ahead to 2025, the me-moon phenomenon is set to redefine how we approach solo travel and self-care.
The solo travel boom: who and why?
Solo travel has become increasingly popular across various demographics, but it’s particularly resonating with millennials and Gen Z. These generations value experiences over possessions and see solo travel as an opportunity for personal growth and self-care.
According to a 2023 survey by Statista, the main motivation to travel solo in 2023 was the willingness to see the world and not to wait for others. This was closely followed by travellers (53%) opting for solo travel experiences to embrace the opportunity to do what they want, when they want.
Gary Clark, an adventure travel expert and Academy Director of SIA Austria, a gap year ski instructor course operator offers his insight: “Solo travel, especially me-moons, appeals to those seeking to reinvent themselves, feel empowered and meet likeminded others.
“It’s not just about seeing new places; it’s about challenging yourself, gaining confidence, and returning home with a fresh perspective.”
Signs you’re ready for a solo travel experience
- You crave independence and self-reliance
- You’re going through a significant life transition
- You feel the need to step out of your comfort zone
- You want to focus on personal interests without compromise
- You’re seeking clarity or a fresh perspective on life
Top me-moon destination inspiration for solo travellers
- Madrid, Spain – for the mature solo traveller seeking independence This Spanish city is an ideal spot for solo travel, perhaps without your significant other if you want to flex your independence. This vibrant city offers world-class museums, lush parks, and a thriving culinary scene. Indulge in tapas, flamenco, and art at your own pace, savouring the freedom to explore everything at your own leisure.
- Chamonix, French Alps – for the solo outdoor enthusiast seeking adventure Chamonix offers a perfect blend of solitude and adventure for solo skiers and hikers. Carve through untouched snow at dawn, dine in elegant mountaintop restaurants, and retreat to cosy lodges. Here, you can embrace nature’s grandeur while enjoying peaceful moments of self-reflection.
- Reykjavík, Iceland – for the nature loving solo traveller seeking a peaceful break As the capital of the world’s most peaceful country, Reykjavík is ideal for solo female travellers. Immerse yourself in otherworldly landscapes, from the Blue Lagoon to Thingvellir National Park. Experience the midnight sun, Northern Lights, and unique diving opportunities.
- Istanbul, Turkey – for the culture hungry solo traveller craving a bustling city trip Istanbul, a top-ranked destination for solo travellers, is a feast for the senses. Explore the majestic Hagia Sophia, haggle in the Grand Bazaar, and cruise the Bosphorus Strait. This city bridges continents and centuries, offering a perfect blend of history and culture.
- Ljubljana, Slovenia – for the first-time solo traveller seeking city and nature Ljubljana, with its compact size and welcoming atmosphere, is perfect for solo travel newcomers. Wander along river-lined streets, ascend to the hilltop castle, and join tours to meet fellow travellers. It’s an ideal base for day trips to natural wonders, offering a taste of both urban charm and alpine beauty.
How to prepare for your first me-moon
- Set clear intentions: Define what you want to achieve from your solo trip, whether it’s relaxation, adventure or personal growth.
- Research, plan and be flexible: Have a general itinerary but leave room for spontaneity.
- Take time choosing accommodation: Look for places that cater to solo travellers and offer opportunities to meet others.
- Pack light and smart: Bring versatile clothing and essential items to make your journey comfortable.
- Stay connected: Inform loved ones of your itinerary and check in regularly for safety.
Embracing the me-moon experience
“A me-moon is more than just a travel experience,” explains Gary Clark.
“It’s an investment in yourself and whether you’re learning a new skill or simply taking time to reflect, these solo adventures can be transformative.
“They offer a unique opportunity to reconnect with yourself and return home with renewed energy and perspective.”
The me-moon trend could be the perfect way to offer your life a reboot in 2025 and step into your next chapter feeling reinvigorated.
