Croatia’s breathtaking Adriatic coastline and rich cultural heritage have made it a favourite for travellers worldwide. While iconic spots like Dubrovnik and Split remain popular, Croatia has a range of lesser-known destinations that offer character, history, and natural beauty without the overwhelming crowds.
To help travellers planning a trip to the beautiful Balkan country of Croatia discover these hidden gems, VIP Holiday Booker conducted a study using a weighted ranking algorithm.
By analysing factors such as local population, social media presence, and overall popularity, the study identified locations where authentic charm and fewer crowds converge. These findings were further validated by internal Croatian holiday experts and residents.
Hidden Gems of Croatia Revealed:
Motovun
Motovun is a charming hilltop village in the heart of Istria offers panoramic views of the surrounding vineyards and valleys. Known for its medieval architecture this small town has captured the hearts of both locals and a few international visitors. For beach lovers, Motovun is just a 30-minute drive from the coast, making it an ideal spot for combining relaxation with seaside access.

Korčula
Korcula island is believed to be the birthplace of explorer Marco Polo, is steeped in history and surrounded by blue waters. With charming stone-paved streets, fortified walls, and an unmistakable medieval vibe, Korčula appeals to history buffs and beach lovers alike.
Rab
Rab stands out among Croatian islands for its sandy beaches—a rarity along the rocky Adriatic coast. Known for its preserved medieval architecture and vibrant cultural festivals, Rab also appeals to families looking for a quieter, less tourist-heavy environment.
Šibenik
Sibenik is known for the stunning St. James Cathedral (a UNESCO World Heritage Site), seamlessly blends modernity with ancient charm. While its popularity has grown in recent years with tourists, it still retains a laid-back atmosphere that sets it apart from Croatia’s more commercialized destinations.
Poreč
A coastal town with a rich Roman heritage, Porec is famed for the 6th-century Euphrasian Basilica, a UNESCO World Heritage Site. This historic attraction, alongside the vibrant nightlife and beautiful beaches, makes Poreč an excellent spot for a blend of relaxation and exploration.
Omiš
Perched along the Cetina River, Omiš is an adventure lover’s paradise, offering activities like zip-lining, hiking, and rafting. The medieval town is dotted with fortresses and scenic viewpoints, making it a visual feast for travellers.
Pula
Home to one of the best-preserved Roman amphitheatres, Pula is a city where history meets the sea. Known for its lively summer festivals and beautiful beaches, it’s ideal for history buffs who also want a coastal escape.
Makarska
With its stunning location between the Biokovo Mountain and the Adriatic Sea, Makarska is a picturesque destination for nature lovers. The town is popular for its beach resorts, hiking trails, and unique proximity to the mountains.
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