Why are social media users putting a trickle of pickle in their classic cocktails? Going way beyond your Maccy D’s, pickles are having a rather huge moment of their own right now.
The love-it or hate-it food has been smashing social media of late, with an abundance of innovative and fun ways to repurpose the pickle appearing across TikTok and Reels. The fruit roll up pickle challenge? A glass pickle purse? How about a delicious Pickle cupcake? Or perhaps you might be interested in the more palatable, pickle-tini or pickle-rita?
The great news is we have some easy-peasy pickle infused cocktail recipes for you….just in case you fancy jumping on the pickle train yourself!
Some of the influencers jumping on the pickle bandwagon:
- LauenGodwin – the glass pickle purse 3.9m views
- huntergutierrezx – pickle margherita 2.1m views
- Shewillevolve – Chickle Chips (pickle crisps made with melted cheese) 179.1k likes
- Thefeedfeed – pickle infused vodka 370.2k views
- Deliciouscandypickles – Birthday cake pickles in a cup 1.6m views
- Cocktails – Giant pickle Martini 639k views
It’s not just socials that have people going pickle mad either. DELLI, the independent food and drink seller, has noticed a considerable spike in interest for pickle-based drink additions, “Pickles and ferments have been trending on DELLI since day one. At the start, they made up a huge part of our first DELLI makers and we wonder where we’d be without them. What we’re noticing today is a growing trend towards spicy and tangy drinks, too, with the interest for briny Bloody Marys, Picantes and martinis growing daily.”
Dill pickle-flavored snacks have also been popping up everywhere, and the trend is only getting bigger. Yelp’s 2023 Food Trends report said internet searches for pickle-flavored foods were up 55% last year, and Datassential’s FoodBytes trend report said dill pickle fits into the nostalgic flavor category that consumers are craving in 2024.*
To get in on the trend, why not try and whip up a pickle cocktail like the Pickle-rita or Pickle-tini below, using delicious tequila from Casamigos or premium vodka from Ciroc? For alcohol-free options, you can swap out any of the alcoholic versions and replace with a delicious alcohol-free alternative from alcohol-free spirit pioneers Seedlip or the sublime taste of Tanqueray 0.0%:
Pickle-rita
Ingredients:
(Serves 2.4/0 units)
- 50ml Casamigos Blanco / Seedlip Grove 42 (for the non-alcoholic version!)
- 25ml Triple Sec
- 25ml Fresh Lime Juice
- 10ml Pickle Juice
- Garnish: Salt Rim & Pickle Slice
Method:
- Salt the rim of your glass
- Add all ingredients to a shaker with ice and shake until the outside of the shaker
- is frosted
- Strain and serve in prepared glass and garnish with a pickle slice – enjoy!
Pickle-tini
Ingredients:
(Serves 2/0 units)
- 50ml Ciroc Original or Tanqueray 0.0% (for the non-alcoholic version!)
- 10ml Dry Vermouth
- 5ml Pickle Juice
Method:
- Pop a martini glass in the freezer to chill
- Add all ingredients in a mixing glass with ice and stir until the outside of the glass
- is cold
- Strain into your pre-prepared martini glass and serve – add a cornichon to
- garnish!
* Source: Supermarketperimeter
