The silver stigma we once knew has become a thing of past and is now a statement of confidence, coolness, and a mark of a life well lived. Hurrah!
Today you will find almost 3 million Instagram hashtags for “greyhair” a further 500k for “greyhairdont care” almost 150k for “greyhairmovement” and a whopping 2.8 million for ‘silverhair’. Pinterest has reported an uptick in searches for ‘going grey’ and there’s even a trending ‘grombre’ a word to describe growing out your natural grey roots, a la Michelle Visage.
Actress Salma Hayek and Supermodel Icon Kate Moss have been celebrating their silver strands with Salma calling her greys her ‘white hair of wisdom’. Ru Paul’s Drag Race Michelle Visage has gone back to her roots with the most striking shade of silver against her signature rich midnight black. Grey is even being embraced by Gen Z’s who are rapidly updating their platinum blondes to cooler shades of silver and grey.
Jonathan Andrew, Fudge Professional Global Brand Ambassador says: ‘Your hair goes through cycles, of shedding, falling out then growing back, the hair follicles contain pigment cells that produce melanin to give your hair its natural colour. When the body slows down its melanin production, hair will go white, grey, silver and ash.
More youngsters than ever are dabbling in grey hair, so even if their grey does come from a bottle, grey is bespoke to the individual. For me, icons like Helen Mirren, Judi Dench, and Meryl Streep have all sported fabulous grey styles with their hues looking in optimum condition – and that to me is a great benchmark for gorgeous grey.
Jonathan recommends:
As grey hair can be drier and brittle you want to opt for products that are designed to add moisture. Here are my go-to ones to add to your beauty arsenal.
· Fudge Professional Damage Rewind Shampoo and Conditioner (£15.00 each) contain Hair Guard™ and unique Opti-PLEX™ technology to repair damage within the hair shaft and leave hair 90% stronger instantly. Another must for grey styles is a toning shampoo and conditioner duo such as Fudge Professional Clean Blonde Damage Rewind Violet Toning Shampoo and Conditioner, (£16.00 each) which neutralises unwanted yellow tones in grey hair. Grey hair attracts more free radicals than any other, leading to brassiness, but the max-strength violet pigments in these formulas counteract these tones for a much cooler look.
· Fudge Professional Blowdry Aqua Primer (£16.00) Everyone can use this and it’s such a clever product, working like a makeup primer it gets your hair ready for whatever. It does so many different things from heat protection, to hold and shine, and importantly anti-frizz. One of the big benefits is that it contains hyaluronic acid that repairs your hair both inside and out. The bonus is its incredibly lightweight, so you won’t even feel it there.
· Fudge Professional Aqua Shine Serum (£16.00) This is a lightweight serum that will boost moisture and control within your hair and keep it looking great, especially at the ends of your hair where it can look and feel damaged. Also opt for super nourishing and conditioning products to keep hair supple and manageable.
Stockists: Fudge is available from hair salons nationwide and
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