Why More Brits Are Giving Their Dogs a Permanent Spot on the Sofa

There was a time when “no dogs on the sofa” felt like a firm household rule. Not anymore. In 2026, it seems the nation has collectively decided that when it comes to winding down in front of the TV, dogs aren’t just allowed—they’re part of the experience.

And if you’re picturing a cosy evening with a blanket, your favourite show, and a dog curled up beside you, you’re very much in the majority.

The Sofa Has Officially Gone to the Dogs

For many Brits, the best part of the day is simple: collapsing onto the sofa in the evening and switching off. In fact, 43% say this is their favourite daily ritual. But what’s changed is who gets to share that space.

Dogs are no longer being shooed off cushions. Instead, they’re being welcomed—and in many homes, they’ve secured something even more impressive: their own designated spot.

A surprising 78% of dog-owning households admit their pet has an assigned seat in the living room. Not just allowed… but expected.

And if you’ve ever found yourself perched awkwardly on the edge of the sofa because your dog refused to move, you’re not alone. Dogs (17%) are officially more likely to steal someone’s spot than dads (15%). Make of that what you will.

Modern TV Etiquette Is Getting Serious

While the nation might be relaxed about dogs on the sofa, the same can’t be said for TV etiquette.

There are, it seems, some non-negotiables.

Spoilers remain one of the biggest sins, with nearly a third of Brits insisting they should never be revealed. Talking over a film? Equally unacceptable. And don’t even think about scrolling your phone mid-episode—yes, people are noticing.

Even small habits can spark frustration. Snoring, remote hogging, and switching channels without group approval all make the list of modern viewing “red flags.”

But perhaps the most sacred rule of all?
No shoes on the sofa. Still undefeated.

The Great Sofa Divide

Despite TV being something that’s meant to bring people together, it’s also quietly causing tension in living rooms across the country.

Over half of Brits admit they regularly argue about what to watch, with disagreements happening around six times a month on average. It’s a familiar scenario—someone wants drama, someone else wants comedy, and somehow you end up halfway through both.

Drama still reigns supreme as the nation’s favourite genre, followed by comedy and true crime. But viewing habits are becoming increasingly unpredictable, with many happily jumping from horror to light-hearted sitcoms in a single evening.

It’s Not Just About the TV Anymore

What’s clear is that the modern TV experience isn’t just about what’s on screen. It’s about the environment, the rituals, and—apparently—the company.

Whether it’s sharing snacks, negotiating the remote, or making space for a dog who has absolutely no intention of moving, these small moments define how we unwind.

And maybe that’s why the idea of banning dogs from the sofa now feels outdated. Because in reality, they’re not interrupting the experience—they’re part of it.

So if your dog has claimed a corner of the sofa and refuses to budge, you might as well accept it. Chances are, the rest of the country already has.

Original press release by EE.

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