Britain recorded its hottest-ever day on Tuesday, with temperatures reaching 43 degrees.
Yet as the hottest day of the year hit, a spike in hydration-related health issues – from anxiety to fainting spells – were predicted to be on the rise, with data by air up unveiling that 45% of Brits now only drink one glass of water per day.
As such, keeping a water bottle by our side became essential to up our water intake and counteract dehydration.
Despite this, a third of the nation has told air up that they find water boring so they don’t drink it often. Yet air up, the unique bottle which tricks your brain into thinking you’re drinking flavoured water (through your sense of smell) is a reusable water bottle that uses fully flavour pods to provide a zero-calorie, zero sugar, zero additive way to drink 100% pure water which tastes flavoured.
With 80% of flavour coming from our sense of smell, instead of taste, air up harnesses this clever bit of science, infusing every sip of water from your bottle with flavoured air, offering Brits a healthy alternative to sweet, flavoured drinks while still drinking 100% pure water.
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To inspire those who struggle to reach their recommended daily intake of water, air up is a world first in food technology that utilises retronasal smell to provide a zero calorie, zero sugar, zero additive way to drink 100% pure water which tastes flavoured.
What is retronasal smell?
Studies have shown that up to 80% of the flavour we perceive comes from smell, not taste, which is why the smell of food is so linked to appetite and why people hold their nose when they eat or drink something unpleasant. When we eat or drink, flavour filled air rises up to our nose and takes our senses beyond the five basic tastes of sweet, sour, bitter, salty and umami.
So how does air up work?
air up harnesses this clever bit of science by infusing flavoured air into every sip of water from the bottle. One of 14 different flavours will be added in bubbles every time you drink and it is this that will give your 100% pure water its flavour. Each pod contains natural flavourings and scents that infuse with ambient air to be added to the pure water, these flavours range from Lime and Orange-Passionfruit to Cola and Iced Coffee with ten others in between.
Who came up with this amazing idea?
The first prototype for air up was developed by Lena Jüngst and Tim Jäger in 2016 and spent three years in development, including a Master’s thesis on aromas, to combine innovative design and the neuroscience behind the idea and turn it into a real product. Since then, air up has successfully launched in Germany, France, Belgium, Switzerland, Austria and the Netherlands, with more than one million customers already. Now Lena and the team are bringing this innovative way to drink water to the UK.
Where can I buy one?
air up’s reusable water bottles are available from their website. The Starter Set, including one bottle and two scent pods, is priced at £29.95 to £34.95 depending on the colour of the bottle. Each additional pack of three pods (flavouring a minimum of 15 litres of water) then costs between £5.95 to £8.95, depending on the flavour.
