As the temperature begins to drop, the winter cold starts to make an appearance with more people experiencing sore throats, headaches and coughs.
When feeling under the weather, your body goes through a series of challenges to fight off infection, however, hydration has been revealed as an important part of recovery.
Sebnem Unluisler, a genetic engineer, likened sufficient hydration with reducing the duration and severity of cold symptoms. air up® – the hydration innovators – revealed that almost half of the nation (45%), admit to only drinking one glass of water a day, with water consumption halving for millions during the winter months. Whilst promoting the importance of staying hydrated, air up® educates the nation on the benefits of proper hydration when unwell.
Supporting the immune system:
Hydration is essential for the immune system to function optimally as it helps transport nutrients and antibodies, supporting the body’s defence mechanisms.
Relief from respiratory symptoms:
Staying hydrated can help soothe a sore throat, alleviate congestion, and thin mucus, making it easier to breathe.
Energy Levels:
Dehydration can lead to fatigue and decreased energy levels. Proper hydration helps maintain energy, making it easier to cope with illness and recover more quickly.
To ensure that Brits look after their health, air up® has innovated the practice of drinking water, making hydration an essential that helps avoid the winter cold. The unique design and innovation utilise retronasal smell to provide a better, more interesting way to get our favourite flavours while drinking 100% pure water.
So how does air up work?
air up harnesses this clever bit of science by infusing flavoured air into every sip of water from the bottle. One of 28 different flavours will be added in bubbles every time you drink and it is this that will give your 100% pure water its flavour. Each pod contains natural flavourings and scents that infuse with ambient air to be added to the pure water, these flavours range from Lime and Orange-Passionfruit to Kola and Iced Coffee with ten others in between.
Who came up with this amazing idea?
The first prototype for air up was developed by Lena Jüngst and Tim Jäger in 2016 and spent three years in development, including a Master’s thesis on aromas, to combine innovative design and the neuroscience behind the idea and turn it into a real product. Since then, air up has successfully launched in Germany, France, Belgium, Switzerland, Austria and the Netherlands, with more than one million customers already. Now Lena and the team are bringing this innovative way to drink water to the UK.
Where can I buy one?
air up’s reusable water bottles are available from their website. Including one bottle and three scent pods, is priced at £29.99 to £34.99 depending on the colour of the bottle. Each additional pack of three pods (flavouring a minimum of 15 litres of water) then costs between £5.99 to £8.99, depending on the flavour.
