The latest stats from Crodino (the Italian Non-Alcoholic Aperitivo) found that two alcoholic drinks have been voted as the ideal number to enjoy at social gatherings in the sun.
That’s why the drinks brand is giving away FREE Crodino and releasing its Na’lfresco Guide – the ultimate guide to the best spots around London for a non—alcoholic alfresco moment.
Top stats and facts:
- Over half (59%) of Brits are embracing flexible drinking and want to enjoy more alcohol-free outdoor gatherings this summer
- The top summer social occasions that Brits plan to moderate their drinking habits around include BBQs (38%), alfresco dining with friends and family (27%), and even trips to beer gardens and outdoor bars (25%)
- Crodino giving away FREE Crodino in a host of the best locations as voted by Londoners, such as Victoria Park, Hampstead Heath and Primrose Hill
Top reasons why drinkers are cutting back this summer:
- To avoid over-consumption of alcohol
- Drinking alcohol is expensive
- To make the most of the summer
- So they can do something after they’ve been socialising with friends
- They are curious to see how they will feel after drinking less this summer
The Non-Alcoholic Aperitivo will be serving up FREE Crodino from a series of trikes in locations all around the capital on the1st,2nd,8th, and 9th of July. Even better, it will be served on ice with a slice of orange – to keep cool in the sun.
Let’s Go Na’lfresco: Crodino, the Italian Non-Alcoholic Aperitivo, finds over half (59%) of Brits are embracing flexible drinking and want to enjoy more alcohol-free outdoor gatherings this summer
The pilgrimage to the park is synonymous with a British summer and, for adults, it’s also a popular occasion for drinking in the sunshine. However, new research by Crodino, the Italian Non-Alcoholic Aperitivo, has found that two thirds (63%) of Brits want to be more mindful of their alcohol consumption, with two alcoholic drinks voted as the ideal number to enjoy at social gatherings in the sun. On average, this is two less than people revealed typically drinking last summer.
The poll of 2,000 adults by Crodino shows the trend for sober curiosity and mindful drinking is spreading across the nation. Brits are re-defining their summer social drinking habits; with 63% wanting to avoid over-consumption of alcohol, and 35% saying they will enjoy summer socialising with a more flexible approach – 43% of which will turn to alcohol-free alternatives to moderate their drinking at summer gatherings.
The top summer social occasions that Brits plan to moderate their drinking habits around include BBQs (38%), alfresco dining with friends and family (27%), and even trips to beer gardens and outdoor bars (25%). Cost also came up as a significant factor as to why some are looking to have a more mindful approach to drinking this summer, with 34% viewing it as the perfect opportunity for more cost-effective get-togethers and a further third (39%) not drinking as much because of the cost of alcohol.
To help those wanting to embrace a more flexible approach to drinking, Crodino is launching its Na’lfresco Guide, a collection of the best hotspots around London to enjoy alfresco gatherings. At selected times, Crodino will be handing out complimentary servings of the Italian Non-Alcoholic Aperitivo – the refreshingly bittersweet aperitivo, served over ice with a slice of orange – straight from the Crodino Trike at 20 popular locations around the capital. Voted for by Londoners, the guide features sought-after outdoor locations that offer something special – from hidden gems like Horniman Park, to the best spots for alfresco dining with a view such as Greenwich Park.
This summer looks set to see many continue to explore alcohol-free beverages, as 62% believe they have found “a sweet spot with the amount of alcohol they drink and having a good time without any repercussions”. This is despite more than a third (36%) of respondents admitting that historically they drink more during the summer months than any other time of year.
Moreover, the Crodino research shows the positive benefits of a flexible lifestyle, with 54% stating they expect to enjoy summer more because of being more conscious of their drinking habits.
Loris Contro, Campari Group UK Italian Icons Brand Ambassador, says, “The British summer is well and truly here, and over the last few years we’ve seen people taking a more considered approach to socialising with the combination of drinks, food, and ambience all equally important. This convivial moment is a long-standing tradition in Italian culture and we’re really starting to see it take hold here in the UK.
“With the rise of mindful drinking too, Crodino – our Non-Alcoholic Aperitivo – gives people who want to enjoy a bit of the Na’lfresco lifestyle freedom of choice. Our guide to the best spots in London to enjoy the early evening occasion – as voted by Londoners – is all about enhancing the experience.
“So come and say ‘salute!’ on the first and second weekend of July, sip on a complimentary, ice-cold Crodino, and enjoy the summer alfresco!”
To bring the bar experience to some of London’s top Na’lfresco parks, Crodino will be taking its aperitivo trike to more than 20 locations across London. On July 1st and 2nd, the Crodino trike will be popping up in locations such as Primrose Hill and London Fields, as well as in parks including Brockwell Park and Greenwich Park on July 8th and 9th.
Park dwellers can enjoy a bittersweet glass of Crodino for free if they spot the aperitivo trike, which will be heading to the parks from 12pm. To discover Crodino’s Na’lfresco route and enjoy an alcohol-free picnic, without compromising on experience or taste, visit www.instagram.com/crodinoofficial for more information.
Top reasons why drinkers are cutting back this summer:
1. To avoid over-consumption of alcohol
2. Drinking alcohol is expensive
3. To make the most of the summer
4. So they can do something after they’ve been socialising with friends
5. They are curious to see how they will feel after drinking less this summer
Top 10 beauty spots in the city:
1. Hyde Park
2. Richmond Park
3. St James’s Park
4. Regent’s Park
5. Greenwich Park
6. Kensington Gardens
7. Hampstead Heath
8. Green Park
9. Primrose Hill
10. Victoria Park
Top 10 spots for the best views when alfresco dining:
1. Greenwich Park
2. Hampstead Heath
3. Primrose Hill
4. Hyde Park
5. Richmond Park
6. St James’s Park
7. Regent’s Park
8. Alexandra Park
9. Kensington Gardens
10. Crystal Palace Park
