Renowned for its luxurious products and innovative formulations, Caudalie has emerged as a go-to brand for influencers and skincare enthusiasts alike. With a growing TikTok following and a legion of dedicated fans, this French skincare brand has become a prominent player in the digital beauty landscape.
Why TikTok loves skincare
Skincare videos thrive on TikTok due to the platform’s unique features and user engagement. The use of hashtags allows for easy discovery and categorisation of skincare content, enabling users to explore specific topics and trends.
The short-form video format perfectly fits skincare routines and tutorials, delivering concise yet impactful content. Comment sections foster community interaction, allowing users to seek advice, share opinions, and connect with fellow skincare enthusiasts.
A look into Caudalie’s creation
Caudalie is a renowned luxury skincare brand that was founded in 1995 in Bordeaux, France, by Mathilde Thomas and her husband Bertrand. What started as a vineyard skincare project has now become a global sensation.
Caudalie’s popularity stems from its commitment to using natural, high-quality ingredients derived from grapes and vines. The brand’s innovative formulations and effective products have captured the attention of skincare enthusiasts worldwide.
While primarily an online retailer, Caudalie has expanded its reach by having its products stocked in shops like Daily Skin and Sephora, allowing customers to experience the brand’s luxurious skincare offerings firsthand.
Trending on TikTok
Caudalie is trending on TikTok for a range of different reasons, including some of their most coveted products:
- Instant detox mask
One of Caudalie’s trending products on TikTok is their Instant Detox Mask. Users are embracing this luxurious mask, which has gained popularity through the hashtag #caudaliedetox, garnering over 57 million views. The mask’s powerful formulation effectively cleanses the skin, removing impurities and visibly reducing excess oil, resulting in tighter pores and a fresh, radiant complexion.
Viewers seem to be captivated by the transformative effects and can’t resist incorporating this mask into their skincare routines.
- VinoPerfect serum
Another coveted product capturing TikTok’s attention is the VinoPerfect Serum, generating buzz with the hashtag #after1bottle and accumulating over 33 million views. This remarkable serum offers both efficacy and gentleness, effectively correcting and preventing the appearance of dark spots for a brighter complexion.
TikTok users eagerly share their remarkable before-and-after results, demonstrating the serum’s profound impact on their skin’s luminosity.
- Caudalie’s TikTok presence
In addition to their sensational products, Caudalie’s presence on TikTok is marked by their dedicated account. With regular posts encompassing skincare tips, tutorials, and product showcases, Caudalie has captivated its audience.
Boasting a significant following of 477k and nearly 3 million likes across their page, the brand has successfully forged a strong connection with TikTok’s skincare community.
Influencer recognition
Caudalie has gained widespread recognition and endorsement from a diverse range of popular influencers on TikTok. One notable influencer, Mikayla Nogeura, with a staggering 14.7 million followers, hopped on the VinoPerfect serum trend and described it as a “game changer” in one of her videos.
Amelia Olivia, another prominent supporter of Caudalie, boasts 1.3 million followers and has created multiple videos showcasing the brand. In one of her videos, she curated a skincare essentials bag for holidays, featuring various Caudalie products.
Additionally, Caudalie has secured a variety of influential ambassadors on TikTok, AKA #CaudalieParnters, including Meridith Duxbury and Leilani Green. The brand’s extensive representation on TikTok through these influencers highlights its immense popularity and resonance among beauty enthusiasts on the platform.
Popularity amongst celebrities
Celebrities have long been singing the praises of Caudalie’s Beauty Elixir, a versatile skincare gem. This multipurpose product serves as a toner, a makeup setting spray, or a refreshing hydration booster throughout the day.
Its unique formulation combines extracts of grape, rosemary, orange blossom, myrrh, and organic balm mint, making it suitable for all skin types. Loved by A-listers and beauty aficionados alike, the Caudalie Beauty Elixir has gained a stellar reputation for its revitalising and rejuvenating properties.
The Caudalie Beauty Elixir has captured the attention of celebrities who adore its transformative effects. Victoria Beckham, known for her radiant complexion, swears by the elixir, using it to add a luminous glow and set her makeup flawlessly.
Holly Willoughby and Rosie Huntington-Whiteley also count themselves among the product’s devoted fans, relying on it throughout the day for an invigorating boost. Rosie has described the elixir as an incredible multitasker, while Holly has praised its ability to refresh and enliven the skin, providing a revitalising sensation.
The celebrity recognition of the Caudalie Beauty Elixir underscores its efficacy and appeal in the realm of luxurious skincare.
