Content has become an essential part of doing business. The modern digital age requires every business to have an online presence. That means, creating content which is both meaningful and reminds potential customers of your presence.
Content should be designed to highlight an issue and provide the solution, ideally the product or service that you offer. It can also educate people regarding any topic and encourage them to look deeper.
Good quality content is easy for people to follow and will ensure a good conversion rate. That’s people who look at your content and then become customers.
Why Video Production Is The Way Forward
It’s said that a picture tells a thousand words. Research shows us that 90% of the information which goes to the brain is visual. In fact, the human brain processes visual information 60,000 times faster than written information!
In short, if you want to get a message to your customers and convince them that you have the solution, your content needs to have images.
While pictures are excellent at conveying information, moving pictures, aka video, does it even better. Of course, this isn’t just to do with how the brain is wired, it’s also a result of how busy human lives are today. Watching a video is easier to do when time is limited, it can be more fun, and, thanks to cell phones, it can be done anywhere.
Choosing The Right Video Production Company
Knowing you need a video for your content is a great step forward. However, not all video is created equal. You need high-quality images and a professional-looking finish. In short, you need the help of a professional.
Consider where you are and where your target audience is. For example, if you’re targeting Italians then a Milan video production company will be your best option. They will be able to help you create exciting, effective, and professional videos which are virtually guaranteed to convince visitors to become customers.
Naturally, a reputable video production firm will also help you create live streaming and even help you create the script for your video.
They should also be able to put the script into the right language for you with specialist dubbing skills, this will help to ensure your message reaches your target audience properly.
When choosing a video production company you’ll need to check their reputation: look at who they have previously worked with and see if you recognize any brands. Businesses which work with some of the biggest names in industry, such as BMW or Nestle, are likely to be good at what they do.
Importance Of SEO
Well-presented content inspires people to purchase what you’re selling. However, you need to attract them to your site before you can start inspiring them.
That’s where SEO steps in. The right SEO keyword or phrase will make your content stand out to search engines like Google. When they recognize your content as high-quality you’ll appear high in the search results, ensuring people click to look at your page.
Get the SEO right and you’ll have plenty of visitors, wrong and your business will be struggling before it even gets off the ground.
The Problem With Content
While great content encourages sales, there is still a problem with it, even if you have got the SEO right. The biggest issue is that people have very short attention spans. They may only read a few lines and then either scan the rest of the article or move on to something else.
That means you have a very small window to hook the visitor and persuade them to stay on your site. If you don’t get this right your great content will be wasted.
Variety Is The Spice Of Life
A good video production company will help you create a series of informative and, if appropriate, amusing videos. However, you should remember that the best businesses use a variety of content. In short, you’re still going to need to create high-quality written content.
The difference is that you’ll have high-quality videos to support the written content. That appeals to potential customers and to search engines, making your business one of the best options for all customers.
