The experts at Titan Travel tours have updated their Social Travel Index to see how the most iconic holiday hotspots compare in 2025.
The team has analysed the most talked-about destinations across TikTok and Instagram, as well as the most searched-for destinations to uncover 2025’s most popular places to travel.
The most popular country destinations for 2025:
| Rank | Country | Instagram posts | TikTok posts | Total Google searches | Three-year change in Google searches | Social Travel score /10 |
| 1 | Japan | 184.0 M | 15.6 M | 885.6 K | 50.35% | 9.32 |
| 2 | India | 313.0 M | 63.3 M | 490.4 K | -0.64% | 8.64 |
| 3 | Canada | 96.5 M | 22.2 M | 802.0 K | -2.28% | 8.24 |
| 4 | Mexico | 107.0 M | 33.3 M | 264.5 K | 6.15% | 7.95 |
| 5 | Germany | 79.4 M | 16.4 M | 318.0 K | 16.80% | 7.78 |
| 6 | France | 112.0 M | 20.5 M | 309.5 K | -2.91% | 7.56 |
| 7 | Italy | 174.0 M | 21.2 M | 335.0 K | -8.67% | 7.39 |
| 8 | Thailand | 82.9 M | 10.6 M | 229.2 K | 12.03% | 7.27 |
| 9 | South Africa | 27.0 M | 8.7 M | 451.9 K | 32.58% | 7.05 |
| 10 | Australia | 85.7 M | 14.5 M | 272.3 K | -3.86% | 6.88 |
Japan retains its crown as social media’s favourite country in 2025, scoring an impressive 9.32 out of 10. From ancient traditions to breathtaking nature, it offers unforgettable experiences, whether riding the Shinkansen for scenic views or spotting free-roaming deer in Nara Park.
Interest in Japan continues to soar, with a 50% increase in search volume over the past three years, 184 million Instagram posts, and 15.6 million TikTok hashtags for #Japan. In the last year alone, over 885,000 people searched ‘holiday in Japan’ on Google.
India ranks as the second most popular country on social media in 2025, scoring 8.64 out of 10. From iconic street snacks like pani puri to fine dining in Mumbai, India’s dynamic food scene draws global attention. You can also explore unique wildlife adventures such as tiger safaris or camel rides in Rajasthan.
The country has amassed 313 million Instagram posts and 63.3 million TikTok posts, while over 490,000 Google searches for the term ‘holiday in India’ across three years reflect its growing popularity as a must-visit destination.
Canada ranks in the top three, scoring 8.24 out of 10. With iconic natural backdrops like Lake Louise, Banff National Park, and Niagara Falls, it’s an outdoor lover’s dream year-round, offering everything from snowy peaks and golden autumns to cherry blossoms and crystal-clear lakes.
Canada’s visual appeal inspires travellers worldwide with over 96.5 million Instagram posts, 22.2 million TikTok posts, and 802,000 Google searches for ‘holiday in Canada’ over the past three years.
Further Study Insights:
- Dubai tops the rankings as 2025’s most popular travel destination, scoring 9.13 out of 10.
- London holds on to its title of the most Instagrammable city, with over 170 million posts, up 3% from last year’s 165 million.
You can view the full findings here.
