From slowmads to spontaneous sprinters, meet the personalities shaping how we vacation in 2025
There’s no single way to do summer right. Some travellers crave stillness, others seek adventure. Some want to escape the noise; others are fueled by it. But whether you’re hopping continents or just chasing the sun, your summer travel style says more about you than you think.
So — what kind of traveller are you?
1. The Slowmad
Destination: Anywhere with great coffee and better Wi-Fi.
Slowmads skip the bucket lists and opt for long stays, Airbnb rentals, and local market routines. They work a bit, wander a bit, and truly live in the places they visit. Their perfect day includes a half-written email draft, a slow lunch, and a sunset stroll.
“Whether you’re chasing waves, mountain views, or just the next great bite of street food, summer travel is all about freedom. And in today’s world, part of that freedom means having the option to stay connected — but only when you want to,” says Matas Cenys, Senior product owner at Saily.
2. The Digital Detoxer
Destination: Anywhere the signal can’t reach.
These travellers are logging off — not just from work, but from the internet altogether. Whether it’s a quiet cabin, a meditation retreat, or just a phone-free hike, they’re reclaiming headspace. Still, they usually download offline maps and translation tools… just in case.
3. The City Sprinter
Destination: Five cities in ten days, minimum.
Sprinters are high-energy, schedule-driven, and always on the go. They love hopping between cities, maximising train passes, and collecting espresso shots like souvenirs. Their camera rolls are a blur of landmarks, and yes, they do have a Google Sheet for the trip.
4. The Chill Maximalist
Destination: One beach, one hotel, no plans.
Do-not-disturb mode is a lifestyle. These travellers bring three books, two swimsuits, and zero interest in over-scheduling. Whether it’s a luxe resort or a laid-back bungalow, they’re here to recharge — and maybe post a beach photo or two (after a nap).
5. The Family Navigator
Destination: Kid-friendly, stroller-ready, and sun-safe.
Travelling with little ones? These explorers are experts in packing snacks, mapping rest stops, and finding local gems that keep everyone happy. Their vacation might start at dawn and include a lot of logistics, but the memories (and beach toys) are worth it.
6. The Sunseeker
Destination: Wherever summer is in full swing.
Sunseekers have one mission: follow the light. Their suitcases are filled with swimsuits, SPF, and linen everything. Whether it’s a Mediterranean island or just the sunniest café in town, they’re solar-powered and always chasing the golden hour.
No matter how you travel, summer 2025 is all about doing it your way. Whether you’re unplugging completely or staying lightly tethered to the digital world, it’s less about the destination — and more about the rhythm you choose.
“Travel means different things to different people — a break, a reset, a thrill, or a new routine. What unites most travellers today is the desire for flexibility — to log off, or log on, on their own terms,” says Matas Cenys, Senior product owner at Saily.
So — which traveller are you?
ABOUT SAILY:
Saily is an affordable and secure travel eSIM app that helps people to manage mobile and internet connections from anywhere in the world. Saily offers 24/7 instant customer support, flexible plans, and coverage in 200+ destinations. Saily was created by the experts behind NordVPN – the advanced security and privacy app.
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