Outdoor Signs: 5 Benefits for Your Business
Have you ever strolled down a street and found your gaze drawn to a vibrant and enticing outdoor sign? It’s no accident. These signs are often the first interaction potential customers have with a business. While there are various materials to choose from, let’s deep dive into the wonders of composite board, aluminium composite board, and correx boards and how they can elevate your brand presence.
1. Boosts Brand Visibility
The sheer power of visibility can’t be overstressed. In the age of information and advertisement overload, a brand’s visibility plays a crucial role in its success. A well-designed outdoor sign doesn’t just mark your business’s location; it communicates its essence.
- Creating a Lasting First Impression: Imagine walking down a street filled with plain, nondescript storefronts. Then suddenly, a beautifully crafted sign from an aluminium composite board catches your eye. This sign, with its vibrancy and clear messaging, has not just got your attention; it has etched its brand in your memory. That’s the power of a good outdoor sign. It encapsulates and showcases the brand’s ethos, ensuring those who glance even once remember it for times to come.
- Ensuring Your Business Stands Out: In any business district, there are bound to be competitors. What differentiates one from another is often not just the products or services but how they are presented. A sign made of durable composite board placed at the right height and angle, showcasing your brand’s unique selling points, can be the difference between a potential customer walking into your establishment or your competitor’s.
- A Silent Salesman: Unlike other marketing strategies that run for a specific duration, an outdoor sign is perennial. It doesn’t take breaks, holidays, or sick leaves. It’s out there 24/7, making sure your business gets the visibility it deserves.
2. Acts as a Cost-effective Marketing Tool
The world of advertising offers countless avenues, each with its own set of investments and returns. However, few offer the cost-effectiveness of outdoor signs.
- One-time Investment for Long-term Visibility: While a TV commercial’s lifespan is as long as the ad slot purchased, a well-made outdoor sign using correx boards can last for years, constantly advertising your business. This one-time investment offers returns round the clock, ensuring brand visibility at all times.
- Reusability for Multiple Locations: Businesses that participate in trade fairs, exhibitions, or pop-up events can easily transport and reuse their signs, getting maximum bang for their buck. This is especially true for signs made from lightweight yet durable materials like correx boards.
3. Offers Durability Against Elements
Any outdoor fixture has to endure nature’s varied elements. From the summer’s scorching heat to winter’s frosty cold, an outdoor sign’s material and print quality determine its longevity.
- Weather-Resistant Qualities: Outdoor signs made from aluminium composite board or composite board are known for their resistance to weather changes. They don’t warp in heat, fade under strong sunlight, or corrode easily, ensuring that your sign remains as good as new for longer.
- Maintaining Vibrancy of Print: It’s not just the board material but also the quality of print that matters. UV-resistant prints ensure that the brand’s colours remain true and vibrant, not fading or washing away with rain or prolonged exposure to sunlight.
- Built for the Long Haul: Imagine putting in effort and investment into getting a sign created, only for it to wear out in a few months. Durable materials like composite board and aluminium composite board ensure that your sign remains presentable and continues to attract potential customers for years, offering true value for money.
4. Promotes Impulse Sales and Drives Foot Traffic
Often, the decision to explore a store or a restaurant is a spontaneous one, driven by something intriguing or enticing enough to catch a pedestrian’s eye.
- Catering to the Curious Mind: Humans are inherently curious. A strategically placed sign with a catchy phrase, a captivating image, or a limited-time offer can induce an on-the-spot decision to explore further. This is especially true in high foot traffic areas.
- Changing the Path of Purchase: Consider this: a shopper en route to a pre-decided store sees an outdoor sign made from a gleaming aluminium composite board advertising a special discount at another store. This can divert their journey, leading them to a new destination, potentially converting them into a buyer at the new establishment.
- Local Marketing Advantage: Outdoor signs play a pivotal role in local marketing. For small businesses, in particular, where large-scale advertising budgets may not be feasible, an impactful outdoor sign can effectively draw in the local populace.
5. Augments Other Marketing Strategies
In the grand scheme of a marketing mix, outdoor signs act as a force multiplier, magnifying the effectiveness of other marketing strategies in play.
- Consistency in Brand Messaging: A business may run online ads, have a social media presence, and even use radio spots. An outdoor sign ensures physical manifestation of the same branding. If someone hears a radio ad and then sees the same offer on a durable composite board outside the store, the consistency reinforces brand recall and trust.
- Enhanced Engagement with QR Codes and NFC: Modern outdoor signs often integrate technologies like QR codes or NFC, allowing passersby to interact with the sign using their smartphones. This not only makes the sign an information portal but also bridges the gap between offline and online marketing.
- Amplifying Seasonal Campaigns: During festive seasons or sale periods, businesses often run specialised campaigns. An outdoor sign can be the first point of interaction for these campaigns, inviting potential customers to explore the offerings in detail inside the store.
Transforming Outdoor Signage with BPC
Signs are the silent ambassadors of your business. Their importance is undeniable, and choosing the right partner for crafting them is paramount. Enter BPC, or the Board Printing Company. With an established reputation in London and a rich portfolio that includes everything from Foamex to wood and kappa board printing, BPC is poised to transform your business’s outdoor signage. Their expertise in composite board, aluminium composite board, and correx boards ensures durability, visibility, and aesthetics come together in a harmonious blend.
Author Name:
Nimesh Kerai
Nimesh Kerai, the Head of Printing at the Board Printing Company, is a seasoned professional. His immaculate technical proficiency and habit of staying current with the advertising trends have helped the company reach impressive heights in the industry. He has amassed extensive knowledge throughout his career and often shares it with the general public in the form of intriguing and useful blog posts.
