Twenty of London’s esteemed restaurants are joining forces to celebrate one of Japan’s finest exports this winter – the delicacy of Wagyu beef.

The special Wagyu Experience with Top Global Chefs 2022 in London is presented by the Japan Livestock Products Export Promotion Council and features the recipes of 20 chefs at restaurants across London, giving diners a chance to explore a new and tantalising side of Japanese Wagyu beef.

The event was marked by a chef tasting and Q&A for the press and participating chefs overseen by the Japan Livestock Products Promotion Council.

Prominent restaurants taking part include Frog by Adam Handling, Bob Bob Ricard, The Kitchen Table, Junsei, and Hide Mayfair. Every restaurant taking part will offer Wagyu specials on their menus for a limited time only all championing Japanese round cuts of Wagyu.

In Japan, Wagyu has different applications depending on the different parts used. The leaner Wagyu ‘round cut’ is commonly used in Japan but is currently much less commonly used in restaurants in the UK. 

Mr Ken Sakurai, Managing Director of Japan Livestock Products Promotion Council says, “the volume of Wagyu beef exported from Japan to Europe was just 50 tons in 2014 and it is expected to exceed 450 tons in 2022. Looking at the breakdown, the most expensive part of Wagyu beef, the loin, accounts for 86% of the total. Through this campaign with restaurants across London, we hope to increase awareness for lesser-used cuts of Wagyu and in particular round cuts.

Japanese Wagyu – Exemplary Quality Control

Wagyu beef is produced in one of the world’s most stringent quality control systems.

Wagyu pedigree is confirmed by assigning a standardised ten-digit individual identification number to the head of each calf. The government centrally manages this certification system. This allows consumers to trace where the beef was produced and how it was distributed to ensure peace of mind about the meat to be consumed.

Today, each Wagyu calf can even be checked through a smartphone. Purchasers can scan the QR code on their packaged beef to track the cattle’s date of birth, exact breed, grade, origin and more. Only genuine Wagyu cattle born and bred in Japan can be called ‘Wagyu’.

Japanese Wagyu is fattened for a minimum of 600 days on a high-quality diet of rice straw and nutritious feed (corn, soya beans, wheat).

Japan’s rigorous control system ensures the highest of standards for one of Japan’s finest global exports. 

Restaurants Taking Part in Londons Wagyu Experience 2022

·                  5th – 11th Dec.  Frog by Adam Handling – Covent Garden

·                  5th – 11th Dec.  Issho-Ni

·                  5th – 11th Dec.  Akoko

·                  5th – 11th Dec.  The Colony Grill Room

·                  5th – 11th Dec.  Kitchen Table

·                  5th – 11th Dec.  The Silver Birch

·                  5th – 11th Dec.  Hide

·                  5th – 11th Dec.  Farang London

·                  9th – 15th Jan                    Bob Bob Ricard

·                  9th – 15th Jan                    Akari Japanese Kitchen & Bar

·                  9th – 15th Jan.                  Gunpowder

·                  9th – 15th Jan.                  Junsei

·                  12th – 18th Dec. Mazi

·                  17th – 23rd Dec.               Madera at Treehouse London

·                  TBA                                      Tatale

·                  TBA                                      Mano Mayfair

·                  TBA                                      Bife

·                  TBA                                      zēphyr Notting Hill

·                  TBA                                      Cheneston’s Restaurant – The Milestone Hotel

All participating restaurants, chefs and their developed menus can be found at

To learn more about wagyu beef, visit and to find out where you can eat and buy wagyu beef in the UK, visit

Instagram: @ beef_japan_official

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