Dupeshop: The beauty dupe brand making luxury beauty accessible and affordable for all.

If you’re looking for an affordable alternative to your favourite makeup, look no further than Dupeshop – created because the founders always needed makeup dupes because they couldn’t afford the prices of high-end brands, Dupeshop wants to offer the experience of the luxury formulas of high-end products without the high price tag. 

Instead, Dupeshop spends its time researching similar products or ‘dupes’ that people can actually afford.  Wanting to make their knowledge public and easily accessible to help other people in their position, Dupeshop was born.

Dupeshop was originally created for Gen Z and students, but the founders quickly realised the necessity for high-quality, affordable alternatives spans across all ages for multiple financial reasons. 


Dupeshop’s founders said: “Our biggest inspiration stemmed from our own struggles of trying to find high-quality dupes that had already been professionally tested for their quality and ingredients. Having very little disposable income meant the only way we could access luxury beauty was through affordable alternatives.  

“We knew people needed a platform they can trust to provide affordable products with quality that’s genuinely very similar to expensive brands. Generally, with the affordable beauty market, there’s less consistency in product quality. Whereas, when you’re buying a high-end product, it’s more likely it will be of high-quality. 

“Dupeshop removes this difference between the high-end and affordable markets by only providing products that have been thoroughly vetted for their quality, as well as meet certain criteria (great ingredients, ethically sourced, cruelty-free). We’re the only affordable beauty retailer to ever take this approach.”

Dupeshop has become so popular that they have gained an online following of over half a million people in less than six months.

The founders continued: “Over 150,000 people followed Dupeshop’s TikTok overnight after we shared a video of one of our incredible dupes. This product consequently sold out a few days after. Dupeshop’s money-saving content has now been viewed over 10 million times, in less than a year.”


Affordability is crucial to Dupeshop. It’s vital for true inclusivity – they believe that nobody should be excluded from a beauty trend or type of product because they can’t afford it.  In fact, Dupeshop boycotts the typical markup of the beauty industry. They provide inclusive shades, affordable shipping, and offer money-saving alternatives so that anyone can have access to luxury quality beauty. 

Dupeshop’s website currently has affordable products compared to Chanel, Kylie Cosmetics, Charlotte Tilbury, Tom Ford, MAC, Nars, Inglot, Benefit, YSL, Kat Von D, and more. Sustainability is another huge factor for Dupeshop. By considering sustainability as a major influencing factor when making decisions for Dupeshop (they even have Vegan Wednesdays at the office), they’ve been able to make the brand more sustainable. 


Dupeshop’s founders add: “We wanted to prove that just because a product or brand costs less – it doesn’t mean there has to be a compromise in quality, ethics or sustainability.

“For example, when choosing who to partner with to ship our products – rather than simply choosing the most profitable option for us, we considered what that company was doing to make the process more sustainable.

“It’s totally achievable to make sustainable choices whilst being affordable, high-quality and cruelty-free. It was important to make a conscious effort from the beginning of Dupeshop, rather than only considering sustainability once the brand had reached a certain ‘level’.


Dupeshop is helping thousands of people access affordable beauty, especially those who are in difficult situations financially. So, put away your wallet and head over to Dupeshop for some low-budget, high-quality beauty inspiration

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