Tired of bottles taking up your shower space? Aware of how much plastic is being stored in your bathroom? Not to mention the cost to the environment and your purse. There is an answer…We Are Concentrate. 

We Are Concentrate

A standard 250ml bottle of shampoo of average lasts between 20-25 washes, depending on hair type and length. 

Compare this to 30 washes on average with just a 100ml tube of We Are Concentrate, not only are we being more cost-effective, saving shelf space, but we are helping to save water too. 

Why is saving water so important?

We Are Concentrate

Worryingly, freshwater is up next on the endangered species list. Only 3% of Earth’s water is fresh and suitable for everyday living and by 2025, two-thirds of the population are likely to face water shortages, so it’s crucial that consumers – as well as beauty brands – are more mindful when it comes to water usage..

This is why We Are Concentrate adds no water in its production process and uses an in-house sustainable manufacturing method called a ‘closed loop water system’ in the formulation of its Shampoo and Conditioner. 

We Are Concentrate Shampoo (£14.00) & Conditioner (£14.00) contain:

  • Aloe Vera: Soothes and nourishes the roots and scalp
  • Coconut: Helps strengthen and condition the hair
  • Papaya: Helps promote shine and health
  • Guava: Unclogs hair follicles to give a fresh feeling
  • Shea Better: Keeps hair healthy with vitamins A, E & F

With only a marble sized amount needed per hair wash, these concentrated pastes contain all of the actives and benefits of traditional hair care products, without any of the added water. Plus, to make sure that no product goes to waste, the tubes can be paired with a tube squeezer and shower hanger (£6) to ensure every last drop is used. We Are Concentrate is also making a commitment to stop the equivalent of 50,000 plastic bottles from entering the ocean in 2022, in collaboration with Plastic Bank. 

Available from weareconcentrate.com

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