Long recognised for its health benefits in the Far East, Rice Water has become increasingly popular in skincare and haircare formulations, with google searches for the powerhouse ingredient up +400% over the past 90 days concerning the topic of ‘scalp’.
With the fermentation process known to increase the potency of ingredients for enhanced performance, Rice Water is known for its nutrient-rich properties. Thought to contain a range of vitamins and minerals, including B vitamins, amino acids, and antioxidants, this natural ingredient deeply hydrates strands from root to tip, for improved strength and a luminous shine. Praised for its smoothing and detangling properties, the strengthening properties of Rice Water are also believed to help hair grow longer, due to reduced breakage and improved overall hair health 1.
“In the beauty industry, we are seeing a revolution in ingredient manufacturing from biotechnology, which is often referred to as fermentation. Ingredients made using biotechnology are not new, but in recent years the technology has been utilised much more to produce a raft of exciting new active ingredients for both skin and scalp” – Robin Parker, Research & Development Director, THG Labs
Grow Gorgeous Sensitive Micellar Shampoo 250ml – RRP £14.00
This delicate yet indulgent cleanser respects the scalp while adding a glossy shine to hair. Harnessing the gentle power of micellar, the non-stripping shampoo soothes sensitivity with moisture, targets flakes, safeguards natural oils and hydrates strands, with Cactus Extract and Allantoin.
94% of users agree it helps to reduce the appearance of flakes on the scalp*.
Ingredients: Fermented Rice Water, a natural treatment traditionally used in Asia, believed to strengthen, soften and boost shine.
Grow Gorgeous Sensitive Replenishing Conditioner 250ml – RRP £16.00
This gentle yet nutrient-rich essential helps to reduce the appearance of scalp redness and leaves hair feeling nourished from root to tip, formulated with ultra-soothing ingredients including Raspberry Seed Oil, Cica Extract and Ethically-sourced Camellia Japonica Seed Oil to combat dryness, boost shine and infuse strands with vital moisture.
90% agree their scalp feels instantly comforted and less itchy*.
Ingredients: Fermented Rice Water, a natural treatment traditionally used in Asia, believed to strengthen, soften and boost shine.
Grow Gorgeous Sensitive Ceramide Rich Hair and Scalp Mask 200ml – RRP £25.00
An overnight treatment that restores harmony with carefully selected natural ingredients such as Olive-derived Ceramide, Fermented Agave extract, and Oat Lipids, to target flakes, reduce the appearance of redness, improve the condition of dryness and soothe with moisture as you sleep, so you can rise and shine to healthier-looking hair accompanied by an instant sensation of comfort.
91% agree it leaves their scalp looking and feeling calmer*
Ingredients: Fermented Rice Water, a natural treatment traditionally used in Asia, believed to strengthen, soften and boost shine. Fermented Agave Extract leaves the scalp feeling comforted and hydrated, while antioxidant-rich Fermented Cica Extract moisturises, reduces the appearance of redness, and improves resilience.
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