In an ever-evolving world of beauty, the trend for ‘skinification’ of hair continues to take centre stage, revolutionising the way we care for our locks. 

Inspired by the principles of skincare, this innovative approach treats the scalp and hair with the same level of care and attention traditionally reserved for the skin, resulting in healthier, more radiant tresses.  

Hero skincare ingredients such as collagen, squalane, hyaluronic acid and peptides used in shampoos, conditioners, treatments and styling products means you can treat your locks with ingredients and products tailored to care, nourish and protect the hair from root to tip.  Check out our top picks from haircare brands FFØR and FUL and goodbye to dull, lifeless locks and hello to strong, healthy hair that shines.


Try: FUL Reset Repair Shampoo- £24.00 (250ml)

An ultra restorative shampoo formulated with natural inulin based prebiotic derived from Chicory along a vegetable collagen that will rebalance and restore damaged hair.  This has been combined with conditioning and anti static agents to elevate your hair soft and frizz free.  Available from


Try: FUL Colour Care Shampoo – £26.00 (250ml)

A colour protective cleansing shampoo formulated to offer high shine as well as preventing colour fade and breakage with anti-fade agent, Heliogenol™, derived from Sunflower Seed Extract.  The multi active formula contains Biotin, hydrating Squalane, nourishing Glycerine and Hyalurionic Acid to look in moisture, banish frizz and sooth dry scalps. Available from

Hyaluronic Acid

Try: Hyaluronic Acid Hair Serum – £33.00 (50ml)

A daily Hyaluronic Acid based treatment for use on scalp and wet or dry hair, containing a triple hydration complex of Hyaluronic Acid, Glycerin and natural Betaine enriched with Panthenol and Castor Oil for maximum hydration.  Helps keep hair hydrated and healthy, while taming flyaways and frizz.  Using humectant properties of Hyaluronic Acid, hair retains moisture helping to improve scalp health and hair hydration. Available from


Try: FFØR Re:Bond Serum – £28.00 (100ml)

A nourishing and protective peptide packed hair serum that will help to restore locks to their former glory.  Strengthening by nature thanks to RE:FORM Bonding Technology, and luxuriously light in texture, this botanically infused, weightless bonding serum will help protect hair from free radicals, pollution and heat damage whilst helping reinforce strength, suppleness and shine – turning back the clock on chemically inflicted damaged hair.  Available from

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