Holland & Barrett, the UK’s leading health and wellness retailer, releases its annual wellness trends report.

The report reviews the big trends that got us talking and shopping wellness in 2022, with its team of expert nutritionists, trend forecasters and innovators predicting the key trends set to shape the nation’s wellness routines in the year ahead and beyond. 

2022 was the year of sea moss, collagen and CBD – the most searched term on the retailer’s website. H&B’s sales of collagen increased by 59 per cent in the past year as beauty fans continue to pursue a youthful glow, while millions viewed superfood seamoss-related content on TikTok. Reclaiming fitness routines saw sports supplements, snack bars and drinks becoming H&B’s fastest-growing category in 2022 and sales of products supporting menopause increased by 23 per cent, as women’s wellness was firmly on the agenda.  New trends include CBD crumble, sleep syncing and mushrooms to name a few!

As the wellness sector continues to boom in a post-Covid world, and people prioritise their health and wellness as a preventative measure against a backdrop of the financial squeeze, a number of evolving and emerging trends are expected over the next 12 months.

🌟   Sleep syncing: as the quest for a better night’s sleep continues, we’ll see circadian eating – switching from heavy evening meals to afternoon ‘light’ eating – grow in popularity. New sleep aid ingredients on the block such as Glycine will join bedtime favourites. As we aim to avoid ‘lightmares’ the big tech switch-off before bed will go mainstream.

🍄  Back to our roots: mushrooms will have their time in the spotlight, with supplements, extracts and mushroom-derived beverages all set to boom in popularity as we continue to explore functional plant-based meat alternatives. While the underwater find, duckweed, will become a high-protein superfood staple. 

🌾  New store cupboard staples: fermented products are set to make a big come back, but this time packed with flavour. Roasted chickpea flour will be used as a protein swap in pasta and baking, while chia seed milk will become the hot new alt-milk on everyone’s lips in 2023. 

📱  Wellness tech gets personal: from personalised nutrition to tracking carbon levels to determine metabolic function, the future of wellness tech is all about using data for optimum health, with simple at home checks set to rise in 2023 as the pressure on the UK health system continues.

🌿  The return of Ayurveda: ancient healthcare traditions and ingredients of the past, such as curcumin and saffron, are set to experience a rise in popularity as they are being combined with scientific scrutiny. Look-out for KSM-66 Ashwagandha, a superior clinically-studied form of Ashwagandha, which can support general wellbeing. 

🦴  Natural beauty from within: the search for more sustainable and environmentally friendly products will see collagen, the beauty superhero of 2022, go vegan. New ingredients such as EGCG, the compound found in green tea, will enter our beauty routines as beauty fans continue to search for products that may promote longevity and protect against aging.

♀ Women’s wellness becomes big business: beyond the menopause, which was catapulted into the spotlight in 2022, we will become even more focussed on breaking taboos around broader women’s health issues such as endometriosis, polycystic ovary syndrome (PCOS) and fertility. While nootropics and adaptogens will make their way into products to support menstrual health. 

April Preston, Global Product Director, Holland & Barrett, comments: “Holland & Barrett has long been at the forefront of emerging wellness trends, with our annual trends report providing a snapshot of what see being the next big themes and products to shape the nation’s wellness in 2023. Our team of experts are continuously scouring the globe for new, efficacious ingredients to create market-leading products across all our areas – beauty, food and supplements. New products join the development of services, diagnostics, and personalised solutions as we aim to solve our customers’ evolving health and wellness needs.”

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