You’ve heard of “eating the rainbow”—but what if you could grow it too? In 2025, health-conscious gardeners and food lovers are being encouraged to “Grow the Rainbow” for better nutrition, bold flavours, and a more sustainable way of life.
While the phrase “Eat the Rainbow” is often used to promote variety in fruit and veg consumption, there’s real science behind the colour on your plate. Different coloured vegetables offer distinct health benefits thanks to their unique plant pigments. Red produce is rich in lycopene, a heart-healthy antioxidant. Green vegetables are packed with phytochemicals known for their cancer-fighting properties. Purple, yellow, orange, and even pink veg each bring their own nutritional superpowers.
Leading the way is heirloom seed company She Grows Veg, returning to the RHS Chelsea Flower Show 2025 with a show-stopping exhibit promoting the concept of “Growing the Rainbow.” Their immersive stand in the Great Pavilion (20–24 May 2025) highlights how home-grown, colourful veg supports health, sustainability, and flavour all in one.
Growing your own food not only reduces food miles, packaging waste, and carbon emissions, but also delivers the freshest, most nutrient-dense produce to your table. With no need for synthetic fertilisers or pesticides, it’s a win for your health and the planet. Plus, it can significantly cut your grocery bills.
She Grows Veg offers over 250 open-pollinated heirloom seed varieties — including vegetables you simply won’t find in supermarkets. Every seed packet includes a QR code linking to their ‘Sow, Grow and Taste’ YouTube tutorials, designed to help beginners and seasoned gardeners alike grow flavourful produce year-round.
From bold rainbow chard to candy-striped beetroot and golden courgettes, growing the rainbow adds joy, colour, and nutrients to your plate — and purpose to your garden.
So whether you’re planting a few pots on a balcony or going all-in with raised beds, now is the time to grow your own food with colour, intention, and impact.
