Wedding planning is one of the most exciting yet stressful life events, from choosing the perfect dress to managing last-minute changes, brides face multiple pressures, but one common stress affecting most brides is keeping their bridal party happy.
Occasionwear retailer Next has conducted a survey to discover Brits’ opinions on bridal party dynamics, including who gets a say on the dress and who should pay for it. The nation is divided on whether bridesmaids should have to pay for their dresses, with half (51%) thinking it’s acceptable for the bride to ask the bridal party to contribute to their outfits.
The study found that more than one in five (22%) think the bridesmaid should pay for their own dress in full, with one in three (31%) revealing that they have had to contribute towards their bridesmaid’s dress in the past.
To understand what correct bridesmaid etiquette is, Next has partnered with wedding expert Zoe Burke, who explains,

“Traditionally, the bride’s family would cover the cost of the bridesmaids’ dresses, along with the bride’s dress, while the groom’s family would pay for the wedding suits. However, in today’s world, things can vary.
“Today, it’s common that if a nearlywed has specific ideas for the bridesmaids’ outfits – whether it’s a particular colour, style, or designer – she may ask her bridesmaids to contribute toward the cost. But some couples also choose to cover the entire cost if they want a particular look, especially if they feel the dresses are part of the overall vision for the wedding.
“It’s important to communicate expectations clearly, as every situation can be different. Ultimately, it’s about finding a balance that works for everyone involved!”
Styles that will flatter everyone
When choosing bridesmaid dresses, it’s key to find a style that’s flattering on different body types and comfortable for each person.
Zoe says, “A great option is to look for dresses with adjustable or versatile features, such as wrap styles or dresses that come in multiple lengths or cuts. A-line dresses, tea-length gowns, and dresses with a defined waist tend to suit a wide range of body types.
“For comfort, you could consider dresses with a bit of stretch or those made with flowy fabrics like a chiffon maxi dress, which are breathable and easy to move in, especially for all-day wear.”
Colours that will suit everyone
When it comes to colour, it’s always a good idea to consider both the season, location and the bridesmaids’ personal styles when selecting the colour palette. Often, choosing the colour of a bridesmaid dress is the hardest task, as pleasing everyone isn’t always possible. Next’s study revealed that over half (52%) of bridesmaids didn’t get a say in the colour and style of their dress, and of these, a fifth (20%) weren’t happy with the choice.

It’s important to remember that some colours can be quite divisive when it comes to complementing a variety of skin tones and hair colours. Zoe suggests opting for the following colours to keep the whole party happy.
“Muted tones like sage green, dusty pink, or navy work well across the board. Soft pastels, like blush pink or lavender, also tend to complement most skin tones, while deeper colours like navy or emerald are always classic and sophisticated.
“Don’t be afraid to have a little fun with mixing and matching – try different styles or fabrics in the same colour family to keep everyone happy while maintaining a cohesive look.”
What’s trending this year?
A recent survey by Hitched revealed that sage green will continue to dominate as one of the most popular wedding colours, with a fifth of couples choosing it for their overall colour scheme.
Zoe says, “It’s [Sage Green] a beautiful, soft, and versatile shade that works for many wedding themes. Blush pink is also a favourite, as well as classic navy blue, which never seems to go out of style. We’re also seeing a rise in autumn tones like burnt orange, bronze, and rust, which are perfect for autumn and winter weddings.
“For those looking for something timeless, neutral tones like ivory, champagne, and taupe are a popular choice.”

Bridesmaid Proposals
But before we even get to the bridesmaid dress debate, the stage comes where brides must figure out how to ask their family and friends to be part of their bridal party, which is often just as stressful.
Zoe explains that the increasingly popular bridesmaid box is a great way to add a personal touch to your bridesmaid proposal.
“Planning a fun little box with bridesmaid gifts like their favourite treats, some matching pyjamas, a handwritten note, or a small keepsake, goes a long way. Asking someone to be your bridesmaid is such a special moment, so it’s great to make it personal.
“You could also consider a group setting, over a coffee or dinner, if it feels more natural, or even making it part of a special moment like your engagement party.
“Most importantly, make sure to communicate how much you value their support and why you’d love for them to stand by your side on such an important day!”