As autumn sets in, it’s time to move aside from Brat Summer and it’s now looking a lot more demure.
Thanks to TikTok sensation Jools Lebron, we’re no longer able to hear the word ‘demure’ without following it with ‘very mindful, very cutesy’. With over 17.2 million views, the viral content creator breaks down what it means to look ‘very demure’ for work – swapping the bold, bright makeup for subtle, professional finishes.
To help beauty expert Trifonia Asmar at Cult Beauty is here to share a step by step guide on how to master the ‘very demure’ makeup look at home:
- Prep and prime
Preparation is the foundation of every great makeup look. Once your skincare routine is complete — think cleanser, toner, serum, moisturiser, and SPF — it’s time to prime your skin. Opt for a pore-blurring primer that hydrates, brightens, and leaves a luminous finish. Apply it using your fingers to ensure even coverage. This will create a smooth base, helping your makeup last throughout the day while keeping your skin looking naturally radiant.
- Build a barely-there base
The key to the demure makeup look is a barely-there, no-makeup finish. Lightweight products like tinted moisturisers or light-to-medium coverage foundations are perfect for evening out skin tone while keeping your complexion natural. Blend well with a brush or sponge, focusing on making the product melt seamlessly into your skin. Remember, the goal is to let your natural beauty shine through while providing just enough coverage to look polished.
- Define with neutral eyeshadows
To enhance your eyes without overpowering them, stick to neutral, earthy tones like browns, beiges, or soft nudes. These shades subtly define the eyes while maintaining a minimalist look. Sweep a soft brown shade across your lids and add a slightly darker shade in the crease to create depth. The aim is a gentle enhancement of your natural eye shape for a refined, elegant finish.
- Boost a natural flush
A natural, flushed glow is essential to the demure look. Cream blushes work wonders in mimicking a soft, healthy flush. Apply a small amount to the apples of your cheeks, blending upwards towards the temples. The goal is to achieve that fresh, outdoorsy glow that looks effortlessly chic.
- Add a dusting of bronzer
To add some warmth and dimension to your complexion, use a light dusting of bronzer. Apply it lightly along the cheekbones, forehead, and jawline to subtly sculpt your face without looking overly contoured. The bronzer should enhance your features while remaining soft and natural.
- Blush your brows
Well-groomed brows are key to framing your face and completing the demure look. Use a pencil or brow powder to fill in any sparse areas and enhance the natural shape of your brows. Follow up with a clear gel to set them in place, ensuring they stay polished but soft.
- Opt for a kitten liner
For a delicate finish to your eye look, try a kitten eyeliner — a subtler, daintier version of the classic cat-eye. Start at the centre of your lash line and draw a thin, precise line with a small flick at the outer corner. This liner style complements the demure trend perfectly, providing definition without overpowering the rest of the makeup.
- Lengthen your lashes
Keep your lashes soft and fluttery by opting for a lengthening mascara that gives them a natural lift. Avoid heavy layering and clumpy lashes, as the demure look calls for a more understated approach. A few light coats will give you the perfect amount of lift and definition without going overboard.
- Sign off with softly spoken lips
The lips should follow the same philosophy of subtle enhancement. Choose a lip colour that’s close to your natural lip shade, offering just enough definition to bring out your pout. For a soft, glossy finish, layer a clear balm or gloss over the top. The result should feel fresh and cutesy, yet understated and professional.
- Lock your look in place
The lips should follow the same philosophy of subtle enhancement. Choose a lip colour that’s close to your natural lip shade, offering just enough definition to bring out your pout. For a soft, glossy finish, layer a clear balm or gloss over the top. The result should feel fresh and cutesy, yet understated and professional.
Beauty expert Trifonia Asmar at Cult Beauty comments on the very demand trend, “Et voilà, there you have it — a mindful, cutesy makeup look that is subtle yet makes an undeniable statement. Just remember to embrace the same mindset that comes with it — soft, intentional, and effortless. The demure look is all about simplicity, allowing your natural beauty to shine while enhancing just enough to give that quiet confidence. It’s less about being seen and more about how it makes you feel. So, take your time, follow the steps, and let your inner elegance radiate.”
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