Spread the love in the most tasteful way this Valentine’s Day and discover the sensational world of gourmet liquorice, as the LAKRIDS BY BÜLOW LOVE collection returns for 2023.

Avoid the classic conventions of chocolate and roses and delight that special someone in your life with LAKRIDS BY BÜLOW’s decadent chocolate-coated liquorice treats.

Everyone knows that a full stomach is the key to a full heart, so spoil your significant other, or simply yourself, with the LOVE collection, available to purchase from 19th January 2023  from lakridsbybulow.com and select retailers.

With endless hours spent perfecting the liquorice, LAKRIDS BY BÜLOW’s passion for craftsmanship shines through in the LOVE collection. Each individual chocolate coated treat features an affectionate heart-shaped liquorice core, guaranteed to surprise and delight loved ones. The first fruity flavour in the collection is STRAWBERRY & CREAM, a classic combination taken one delicious step further, offering a sweet synergy between tangy red strawberries, white soft cream and sweet heart-shaped liquorice. Brought together with a rich white chocolate coating , STRAWBERRY & CREAM serves an incredible taste experience of true Danish love, RRP £20.00 for 295g.


Alternatively, treat yourself to FRUITY CARAMEL and discover the irresistible combination of salty liquorice smothered in dulce chocolate with layers of  sweet blackcurrant and crunchy pieces of liquorice. Crispy on the outside and soft on the inside, FRUITY CARAMEL is sure to melt the heart and leave it longing for more, RRP £20.00 for 295g.

If looking to impress, the beautifully presented LOVE SELECTION BOX contains six flavours of LAKRIDS BY BÜLOW’s chocolate-coated liquorice, from fruity and fresh to sweet and salty, guaranteed to go down a (very sweet) treat. The heart-shaped selection is perfect for gifting a significant other with a soft spot for liquorice, and if you hold the same sentiment, it is also made for sharing! Featuring a range of classic favourites and brand new limited editions including ‘MILKSHAKE’, available only within the LOVE SELECTION BOX, it is truly packed with everything the heart desires, RRP £42.00 for 435g. 

As with all LAKRIDS BY BÜLOW products, The LOVE collection has been created with sustainability front of mind. The first confectionery company in the world to do so, LAKRIDS BY BÜLOW has been using jars in 100% recycled plastic since 2019. Still producing all liquorice products in Copenhagen, LAKRIDS BY BÜLOW is proud to announce that since 2020, the factory has run on 100% green energy.


LAKRIDS BY BÜLOW is on a mission to make the world love liquorice – a mission that might seem hopeless some days, but like true love, should never be given up on. Spreading the joy of the Nordic flavour around the world, LAKRIDS BY BÜLOW is available in prestigious UK stores including Selfridges, Harrods, Fenwick and Harvey Nichols.

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