The Lawn at the Tower Hotel, the iconic hotel near Tower Bridge in London, is unveiling its newly-refurbished look with a jubilantly Instagrammable drinks activation in partnership with Pimm’s Sundowner.

With an awesome riverside setting, The Lawn offers visitors a delectable backdrop for a range of wood-fired pizzas and delicious burgers – with vegan options across the board – and a vast selection of cocktails, mocktails, craft beers and wines.

The Tower Hotel is renowned for delivering exceptional service, and never doing anything by halves. This activation is no different, as it will allow guests to immerse themselves in one of the most recognisable and quintessentially British drinks brands – Pimm’s – and enjoy unmatched views of The Shard, Butler’s Wharf and, of course, the striking Tower Bridge. 

Upon entering the Pimm’s-branded floral archway entrance, guests will instantly feel the impact of the activation which comprises the installation of branded parasols, an outdoor bar, stunning flower boxes and two giant deckchairs which are ideal for those Instagrammable moments in the sunshine. The devil is in the details, and the vibe is carried throughout the venue with light touches such as easel boards, branded uniforms for the bar staff, coasters and drinks umbrellas.

The Pimm’s Sundowner x Lawn activation at Tower Hotel is running throughout the summer months to maximise the al fresco drinking opportunity, with Pimm’s new Sundowner drink tapping into the Aperitivo moment that Londoners will be keen to enjoy while taking in exquisite riverside views of the city.

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