Press powders are back in full swing, and the numbers say it all. Searches for ‘powder blush’ have jumped by 33%, while ‘pink setting powder’ has soared by a remarkable 92% which has far outpaced liquid blush with just a 15% rise according to Cult Beauty. As beauty searches skyrocket, so does the buzz on TikTok, with press powder content surging by 747% over the past year alone.
“Press powders are hitting that perfect balance,” shares Trifonia Asmar, beauty expert at Cult Beauty. “With people gravitating toward a soft-matte finish that keeps the glow alive, press powders deliver just that—without the heaviness of the past.” Today’s formulations are all about blending in seamlessly, featuring skincare ingredients like hyaluronic acid and antioxidants for a natural, breathable finish. The results offer longevity, oil control, and a complexion-smoothing touch, all while maintaining the skin’s radiance.
Press powders have become a daily essential for makeup fans of all kinds. Press powders offer the freedom to control shine selectively while still keeping a luminous finish. It’s all about balance, and powders have become an essential trick for achieving just that.”
Tips for the perfect powder application
To get the best out of your press powder, follow these easy steps for a flawless finish according to Trifonia Asmar, beauty expert at Cult Beauty:
Step 1: Pour Powder Into the Lid
Start by pouring a small amount of powder into the lid of its container. This will allow for easy, controlled application. Setting powder can be used in several ways: you might apply it over your entire face for longer wear, concentrate on the T-zone to control oil, or use it to set specific areas that tend to fade throughout the day.
Step 2: Pick up the Powder and Tap Off Any Excess
Lightly dip your brush into the powder in the lid, then gently tap the brush on the side of the container to remove any excess. This step prevents overloading the brush, which can lead to a heavy or cakey finish.
Step 3: Start with the T-Zone
Begin applying powder on areas where shine typically appears first, like the forehead, nose, and chin. Applying it here will help keep oil at bay and ensure makeup longevity throughout the day.
Step 4: Move Down to the Chin
Continue from the forehead down to the chin, dusting over the nose as you go. This sequence helps to control shine in key areas, creating a balanced, natural finish.
Step 5: Add Powder to the Cheeks if Needed
If you have oily skin, consider adding a light layer of powder over your blush and contour on the cheeks to keep makeup in place. For dry or combination skin, you may be able to skip this step, as makeup in these areas often stays in place without powder.
Step 6: Final Touches
To maintain your look, consider using blotting papers throughout the day to reduce shine without layering on extra powder. If a touch-up is necessary, apply a small amount of powder just where needed, avoiding any cakiness.
To shop the full range of powder makeup please visit: https://www.cultbeauty.co.uk/c/make-up/complexion/face-powder/
