TikTok’s favourite haircare hack is back, with searches for ‘how to use rice water for hair’ up +250% in the last three months according to Google Trends.
Grow Gorgeous Sensitive collection is formulated with Rice Water, and other ferments, including Fermented Agave Extract and antioxidant-rich Fermented Cica Extract, to soothe and nourish both scalp and strands intensely.
Fragrance-free, the gentle formulations promote a healthy environment for hair growth, and glossy, healthy-looking lengths.
Robin Parker, Research and Development Director behind the formulations, is available to advise on any ingredient-specific enquiries. Please let me know if you would like to seek his input in any upcoming articles and I will happily facilitate this.
“In the beauty industry, we are seeing a revolution in ingredient manufacturing from biotechnology, which is often referred to as fermentation. Ingredients made using biotechnology are not new, but in recent years the technology has been utilised much more to produce a raft of exciting new active ingredients for both skin and scalp” – Robin Parker, Research & Development Director, THG LABS
Grow Gorgeous Sensitive Micellar Shampoo 250ml – RRP £14.00
This delicate yet indulgent cleanser respects the scalp, adding a glossy shine to hair. Harnessing the gentle power of micellar, the non-stripping shampoo soothes sensitivity with moisture, targets flakes, safeguards natural oils and hydrates strands, with Cactus Extract and Allantoin.94% of users agree it helps to reduce the appearance of flakes on the scalp*.
This gentle yet nutrient-rich essential helps to reduce the appearance of scalp redness and leaves hair feeling nourished from root to tip, formulated with ultra-soothing ingredients including Raspberry Seed Oil, Cica Extract and Ethically-sourced Camellia Japonica Seed Oil to combat dryness, boost shine and infuse strands with vital moisture. 90% agree their scalp feels instantly comforted and less itchy*.
An overnight treatment that restores harmony with carefully selected natural ingredients such as Olive-derived Ceramide, Fermented Agave extract, and Oat Lipids, to target flakes, reduce the appearance of redness, improve the condition of dryness and soothe with moisture as you sleep, so you can rise and shine to healthier-looking hair accompanied by an instant sensation of comfort.
91% agree it leaves their scalp looking and feeling calmer*. Fermented Agave Extract leaves the scalp feeling comforted and hydrated, while antioxidant-rich Fermented Cica Extract moisturises, reduces the appearance of redness and improves resilience.