Two years after bringing new style, attitude, and confidence to lips, Rinna Beauty is batting its lashes in a new direction with three sophisticated, bold, and brassy Iconic Eye Kits.

Featuring a captivating eye shadow palette with four coordinated colors in a chic Rinna Beauty compact, the kits also include a double-ended applicator brush, Eye Crayon (so much more than a pencil) for lining, and the new Lash Out Mascara, a jet-black vegan formula, to finish off the look by volumizing, lengthening, and curling lashes to frame a truly eye-conic look.

“Eyes have been in our sight since launching Rinna Beauty,” says founder Lisa Rinna. “They provide a window into the soul and how we see and appreciate beauty. Like lips, they are how we connect and express ourselves. Our Iconic Eye Kits are an all-in-one collection of essentials that let others see who you want to be and how you are envisioned.”

The three kits available:

Smoke Show Iconic Eye Kit:

Where there is smoke, there’s fire, and this one brings the drama for the perfect smoky eye. This palette consists of a beautiful array of colors that allow you to create your own signature look. Wonderfully wearable in matte, shimmering, and sparkle finishes. Kit includes: 1 Diamond Noir Eye Crayon (0.2g/0.01 oz), 1 Lash Out Mascara (3.9g/.14oz), 1 Smoky Quad Eye Shadow Palette (3.9g/.14oz), and brush.

Be Extra Iconic Eye Kit: 

Ideal for an over-the-top, glamorous look of shimmering deliciousness to put some dazzle in your nights out. Kit includes: 1 Diamond Noir Eye Crayon (0.2g/0.01 oz), 1 Lash Out Mascara (3.9g/.14oz), 1 Be Extra Quad Shadow Palette (3.9g/.14oz), and brush.

Better Naked Iconic Eye Kit: 

This palette of nude shadows is the perfect all-occasion quad designed to easily transition from day to night, and the mocha Eye Crayon in this kit is as silky as your morning espresso. Kit includes: 1 Luxe Latte Eye Crayon (0.2g/0.01 oz), 1 Lash Out Mascara (3.9g/.14oz), 1 Better Naked Quad Shadow Palette (3.9g/.14oz), and brush.

The Rinna Beauty LASH OUT MASCARA lengthens and curls the lashes to make them look fuller. Its unique blend of polymers and natural waxes deliver a form-fitting lash adhesion that promotes curling and definition. Nylon spheres stretch and align themselves to create big lash volume. Biotin, Vitamin E, and coconut oil enhance the lash-conditioning benefits. Lash Out Mascara is also sold separately. 

Rinna Beauty EYE CRAYONS are thicker than a traditional eye pencil, and the creamy formula is long-wearing and easy to apply either directly to the eye or with a brush for a thinner line. They offer the versatility of blending, defining, or filling a lash line for soft or intense looks.

Like all Rinna Beauty products, the Iconic Eye Kits are 100 percent vegan, phthalate-free, and paraben-free, as well as Cruelty Free Kitty-certified as cruelty-free. 

The Iconic Eye Kits and all Rinna Beauty products are available at

The rending lip treatment we love

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