Ambassador Cruise Line has today announced the launch of its 2023/24 sailing programme which will see the cruise line’s first ship Ambience return for her second season with new itineraries as well as Ambassador’s latest edition to the fleet, Ambition take to the seas. 

Ambition will set sail on her inaugural season on 4 March 2023 with capacity for 1,200 guests. Together the two ships will be sailing to six continents and 58 countries, calling at 165 ports and cruising over 176,195 nautical miles.

For 2023/24, Ambience will be sailing a brand new 120-night ‘Grand Round the World Cruise’, the cruise line’s longest itinerary to date, whilst Ambitionwill depart from both Ambassador’s home port of London Tilbury and six new regional UK ports: Newcastle, Dundee, Liverpool, Belfast, Bristol and Falmouth. 

Ambassador, the first British cruise line to launch in over a decade, will continue to offer premium-value, authentic cruising experiences for the British market. Specialising in no-fly itineraries that are adult-focussed and primarily aimed at the 50-plus market.

Ambassador Cruise Line Chief Executive Officer, Christian Verhounig, said: “We are extremely excited to be able to offer our guests several very attractive launch offers, a range of new and exciting itineraries as part of our 2023/24 programme, and launch our second ship Ambition’s inaugural season. Following the success of Ambience’s launch, our ethos of premium-value, authentic and friendly cruising remains our focus. Let us take you on cruises that all our guests are saying offer exceptional cuisine, amazing entertainment, feels just like home, with a crew that treat guests like family and delivers outstanding service. It is a privilege to launch Ambassador’s new season and we hope that both the travel trade and our guests benefit from the excellent value fares and offers across our ships.”

Both Ambience and Ambition’s 2023/24 itineraries will offer a number of themed cruises, as well as a selection of multi-generational sailings. Ambassador’s purpose is to inspire every guest to experience authentic cruising, effortlessly and sustainably. Ambassador’s full sailing schedule can be found here:

Ambassador’s launch offers: 

  • Brand new for 2023/24, a 120-night World Cruise available on Ambience with an incredible itinerary list
  • Brand new also for 2023/24, regional UK ports on our new ship Ambition, with departures from Newcastle, Dundee, Liverpool, Belfast, Bristol & Falmouth throughout the year
  • Up to 25% saving on full fares including our best value Ambassador Fares which include our premium drinks package
  • Special launch offer of free Wi-Fi included as standard as part of our Ambassador Fares
  • 20% off the top 2 drinks packages
  • Up to £40 per cabin per night onboard credit available on all category six cabins and above
  • To celebrate the new partnership with Essex Cricket Club, free matchday tickets for every new booked guest who wishes to attend!
  • In addition, there are great deals to be had for group bookings. There is a 5% group discount on selected sailings, free additional places, an onboard welcome cocktail party and preferential group dining arrangements.
  • Full terms and conditions for all the above offers are available on the website.


Ambience has an average guest capacity of 1,400 and with thoughtful configuration offers a feeling of spaciousness whilst retaining a sense of intimacy. Ambience is in the top 10%-15% of environmentally sustainable ships allowing her access to some of Europe’s most untouched corners including the breath-taking Norwegian World Heritage fjords. Ambassador have reduced nitrogen oxide emissions by approximately 95% and reduced their sulphur oxide emissions by 80%. They have installed a new advanced wastewater treatment system, a new ballast water treatment system and new biodigesters, all of which ensure that they protect the seas they sail in and the ocean wildlife around us.

Ambience is the first lady of the seas for Ambassador Cruise Line and is set to circumnavigation the globe on a brand-new itinerary on her second season: 


6 January 2024

120 nights


Prices start from £9,229pp 

Visiting six continents, 24 countries, 34 ports of call and the Panama Canal, this world cruise spans 34,759 beautiful nautical miles. Sailing via the Azores and Caribbean, Ambience will transit the Panama Canal, calling at beautiful islands of the South Seas and onto New Zealand and Australia, before exploring Indonesia, Singapore, Malaysia, and Thailand. Tropical Indian Ocean islands are mere steppingstones to the excitement of Kenya. Guests can experience Durban and Cape Town in South Africa as well as Tristan da Cunha, the most remote inhabited archipelago in the world. Guests will cross the Atlantic to Brazil to explore Rio de Janeiro, before sailing home via Cape Verde, Casablanca and Lisbon. 


Ambition will be making her debut in 2023 with 49 sailings. Her inaugural season will offer a summer programme of regional departures from regional ports such as Newcastle, Dundee, Belfast, Liverpool, Bristol and Falmouth, enabling guests across the UK to have a shorter distance to travel before experiencing Ambassador Cruise Line. Guests can expect a number of new and unforgettable cruises including 


4 March 2023

6 nights


Prices start from £569pp 

Only a select few guests will be able to experience Ambition’s maiden voyage in 2023; savouring her elegant surroundings and superb dining, guests will visit refined Scandinavia, with sojourns in Norway, Denmark and Sweden. Along the way, they will take in the stunning island city of Kristiansand, historic yet cosmopolitan Copenhagen and the Swedish hidden jewel of Gothenburg. 


11 December 2023

38 nights


Prices start from £3,129pp 

Guests will savour Christmas and New Year at sea as they explore the vibrant colours and endless sunshine of the West Indies – the perfect antidote for the winter blues. For more than a month, guests will experience the colourful architecture, natural beauty, and welcoming locals in the Caribbean, including visits to the cosmopolitan capitals of Bridgetown in Barbados and St. George’s in Grenada, and Ponta Delgada in the lush and remote Azores, Portugal. 


18 January 2024. 42 nights


Prices start from £3,449pp 

Cruising the Amazon, the second-longest river in the world, fringed by endless vistas of rainforest, is an experience guests will not forget. This six-week new itinerary captures the vibrancy of Brazil and the very best of Portugal and includes visits to the sun-kissed Caribbean paradise islands of Tobago, Grenada and Barbados. 

Solo travellers will also be catered for with attractive deals. Ambassador will allocate 89 single occupancy cabins on board both Ambience and Ambition at a special single supplement, against the equivalent twin fare based on five selected single cabin categories (Prices start from £509pp for 5-night German Markets Festive cruise onboard Ambition). For those sailing alone for six nights or more, Ambassador also offers a special programme of events, including a Welcome Cocktail Party. Guests can meet like-minded guests and connect with the friendly crew, whilst creating a community at sea. 

Is microblading for you?

Recommended Articles

Leave a Reply

Your email address will not be published. Required fields are marked *