New data reveals the most Instagrammable Greek island, with Santorini taking the number one spot.
Travel experts at Kinglikeconcierge.com examined Instagram hashtag data for over 50 Greek islands to establish the most popular and ‘Instagrammable’.
Santorini took the top spot in the findings with 7,828,338 posts containing Santorini-related hashtags, more than any other Greek island. Santorini is known for its myriad of coloured beaches caused by volcanic rocks on the island and its blue dome churches.
The second most Instagrammable Greek island is Crete. Crete has over 6,152,737 posts with hashtags relating to the island. The island is the largest of all Greek islands and boasts unique coastlines and rich architecture and is home to important cultural sites such as the Minoan settlements, which explains the vast number of posts.
Mykonos ranks third, with 5,426,554 posts containing Mykonos-related hashtags. Besides its Cycladic architecture and sandy beaches, the island is known for its party scene, attracting celebrities such as Beyoncé, Kim Kardashian and Bella Hadid.
Kos is the fourth most Instagrammable island, which has 2,817,622 posts containing Kos-related hashtags. The island is known for its crystal-clear waters and golden sand beaches.
Rounding out the top five is Rhodes, which has 2,514,587 posts with Rhodes-related hashtags. Rhodes, also known as ‘Knights Island’, is home to the Medieval Old Town, which has been declared a World Heritage Site, which has allowed it to become a popular tourist destination in Europe and can explain the large number of posts using Rhodes related hashtags.
In sixth place is Corfu, one of Greece’s most popular holiday destinations. The island has 2,348,893 posts containing Corfu-related hashtags. The island is home to countless beaches and secret coves.
Rounding out the top ten most Instagrammable islands is Zakynthos in seventh place with 1,304,017 posts containing related hashtags, Zante in eighth place with 1,115,256 posts, Paros in ninth place with 1,032,217 posts and finally, Hydra with 1,008,231 posts containing related hashtags.
Thanasis Mougios from Kinglikeconcierge.com commented on these findings: “Social media has a profound influence on people, and now has become a vital factor when researching holiday destinations. It is fascinating what these insights have revealed, that so many people visit Greece and absorb the culture of the islands and the people, hopefully influencing others to visit the vast number of Greek islands.
The most Instagrammable Greek Islands
| Rank | Island | Hashtags |
| 1 | Santorini | 7,828,338 |
| 2 | Crete | 6,152,737 |
| 3 | Mykonos | 5,426,554 |
| 4 | Kos | 2,817,622 |
| 5 | Rhodes | 2,514,587 |
| 6 | Corfu | 2,348,893 |
| 7 | Zakynthos | 1,304,017 |
| 8 | Zante | 1,115,256 |
| 9 | Paros | 1,032,217 |
| 10 | Hydra | 1,008,231 |
The island Ios initially ranked as the second most Instagrammable Greek island with over 6,505,767 posts containing related hashtags; however, due to the similarities in spelling with Apple’s ‘iOS’, this was void from the dataset.
