Amy Childs’ Memory Box Tips: How to Treasure Family Keepsakes

Family life today is fast-paced, yet some moments deserve to be held onto forever. For TV personality Amy Childs, it isn’t just the big milestones that matter. It’s the small, heartfelt details like the first hospital hat or a child’s scribbled drawing.  

To celebrate the launch of Attic Self Storage’s new branches in Barking & Dagenham and Enfield, Amy has teamed up with the brand to share her key tips to curate a memory box, a stylish way to safeguard the objects that hold meaning and tell a story for years to come. 

Amy Childs’ Top Tips for Creating a Memory Box You’ll Treasure 

1. Be Selective: It’s About Meaning, Not Just Memorabilia 

When Amy first started, she kept everything – baby socks, every single drawing, piles of school reports. But a memory box isn’t a storage bin, it’s a curated time capsule. 
Her advice: ask yourself, Does this tell a part of their story? If yes, keep it. If not, let it go. 

2. Save the Moments That Matter 

Amy always makes space for: 

• The hospital band and first tiny outfit 

• A photo or note from their first few days 

• Scribbles or paintings that sparked emotion 

• A handmade birthday card or a sweet note 

• A letter she writes each year on their birthday 

• Little things, packed with big feelings 

3. Let Go of the Guilt: You Don’t Need to Keep Everything 

Not everything needs saving. Amy suggests letting go of: 

• Duplicates (one drawing is enough) 

• Bulky toys or blankets (photograph them instead) 

• Everyday school worksheets 

• Anything stained, torn or falling apart 

If an item’s in good condition, donate it so another child can love it too. 

4. Store It Beautifully 

Instead of stuffing keepsakes into plastic tubs or yellowing envelopes, Amy uses: 

• A wooden memory box – substantial and long-lasting 

• Acid-free paper to prevent fading 

• Pouches and dividers for delicate items 

• Quick labels or notes to record the story behind each piece 

5. When You Run Out of Space, Think Outside the Box 
With four children, space fills up fast. Amy’s solution? Finding extra storage beyond the home. Secure, well-organised storage facilities – like the new Attic Self Storage sites in Barking and Enfield – can help families keep treasured items safe without them taking over the living space. 

For Ravish readers, the most meaningful luxuries are the ones that can’t be bought. They’re the memories that define who we are. Amy’s thoughtful, practical method proves that preserving those keepsakes can be done with both style and purpose. And with Attic Self Storage as a partner, families can protect their most cherished items for years to come. 

Ravish Magazine is the UK lifestyle magazine for modern inspiration across travel, food and wellbeing.