In the realm of skincare, finding the right routine can feel overwhelming. Kimberley Medd, Head of Clinic at Face The Future is on-hand to simplify the process – it’s not rocket science, just a daily SPF that packs sun protection and skin-loving ingredients into one! So, for healthy skin tomorrow, commit to SPF today.

Face The Future recently conducted a YouGov survey which revealed that 48% of the UK population say that daily SPF application is one of the most effective anti-ageing measures yet only 22% of the UK apply SPF everyday! Face The Future’s 366 Days of SPF campaign, inspired by the need for better sun protection education, aims to encourage daily SPF use year-round, ensuring healthier skin for everyone.

Kimberley says: “A comprehensive anti-ageing skincare routine includes more than just SPF. Start with a gentle cleanser to remove impurities without stripping your skin’s natural oils. Clean skin is essential for the proper absorption of the active ingredients in your skincare products. It’s also advisable to exfoliate 2-3 times a week as this helps to remove dead skin cells, promoting cell turnover and enhancing the efficacy of other skincare products. Try the Medik8 Pore Refining Scrub as this two-in-one product improves skin tone as it gently exfoliates with mild AHAs and BHAs”

Next, apply a serum with ingredients like Hyaluronic Acid or Vitamin C to hydrate and brighten your skin. Vitamin C also helps to protect the skin from environmental damage and promote collagen production. Use a moisturiser suited to your skin type to maintain hydration and support your skin barrier. A good moisturiser hydrates the skin, keeping it plump and reducing the appearance of fine lines. Then, finish with a broad-spectrum suncream of SPF 30 or higher. Suncream is the most crucial step in any anti-ageing routine as UV radiation is a leading cause of premature skin ageing, leading to wrinkles, hyperpigmentation, and loss of elasticity. Daily application of a broad-spectrum SPF such as the Heliocare 360 Gel Oil-Free SPF50 protects the skin from harmful UVA and UVB rays, preventing photoageing and reducing the risk of skin cancer. For added convenience, products that can be misted over the face like COOLA Classic Face Mist SPF50 make reapplication throughout the day easy.

At night, using a retinoid helps to accelerate cell turnover and collagen production, which are essential for reducing the signs of ageing. Crafting the best anti-ageing skincare routine is about consistency and the right combination of products. While serums, moisturizers, and exfoliants play pivotal roles, SPF stands out as the cornerstone of any effective regimen. At Face The Future, we offer a range of high-quality products that cater to all your skincare needs. Embrace the daily use of SPF to protect your skin and preserve its youthful glow for years to come.”

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